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Poetics of the Poster
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined...
Semiologies of Travel
Publisher Description
Cultural Icons
The authors analyze the way in which cultural icons—such as the Eiffel Tower or Nelson Mandela—are constructed and disseminated.
Pictorialist Poetics
This book offers a comprehensive description of how writers, in particular poets in nineteenth-century France, became increasingly aware of the visual element in writing from the point of view both of content and of the formal organisation of the words in the text. This interest encouraged writers such as Baudelaire, Mallarme and Rimbaud to recreate in language some of the vivid, sensual impact of the graphic or painterly image. This was to be achieved by organising texts according to aesthetic criteria so that as far as possible the form of the text as visually perceived would be closely interrelated to its content as reconstructed through the reading process. The result of this development was a radical redefinition of the scope and function of poetry, raising important general questions about the nature of the relationship between language and the visual image that are still very much of concern today.
Cut Up on Copacabana
Life often seems to be little more than a droning continuum irregularly interrupted by moments of intense feeling, excitement, and insight. In Cut Up on Copacabana, three interlocking sets of texts by professional boxer and professor of French literature David Scott ("Travel Notes," "Boxing Rings," and "Schoolboy Rites of Passage") explore such singular moments. Whether he is examining Mt. Fuji in the footsteps of Hokusai, reflecting on the "firsts" of childhood, or meditating on the meaning of the violence and rigorous discipline of boxing, Scott writes with extraordinary verve and candor.
The Novel of Female Adultery
The novel of adultery is a nineteenth-century form about the experience of women, produced almost exclusively by men. Bill Overton's study is the first to address the gender implications of this form, and the first to write its history. The opening chapter defines the terms 'adultery' and 'novel of adultery', and discusses how the form arose in Continental Europe, but failed to appear in Britain. Successive chapters deal with its development in France, and with examples from Russia, Denmark, Germany, Spain and Portugal.
European Stamp Design
Focusing on five European countries, this book explores the role that stamps play in shaping and reflecting national identity and the way they reflect the fundamental design developments within their period. It reveals how national icons evolve and how commemmorative issues reflect fundamental design as well as creative concerns. It also highlights the role of the stamp designers, showing how many famous artists, including M.C. Escher, Hans Erne, Edmund Doulac, David Gentleman and Eric Gill, have contributed to the development of stamp design. A whole chapter is devoted to the design of British and French colonial issues.
