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Good Works!
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between ...
Conscience Incorporated
A guide for business leaders working to create socially conscious, sustainable companies—without sacrificing profit Amid international outcry over income inequality, labor abuses, and racial injustice, Conscience Incorporated examines the gaps in current corporate social responsibility measures. The rise of new technologies such as smartphones and social media have made it easier than ever to document and spread awareness of corporate misconduct. Despite these developments, large corporations often fail to meaningfully address the human rights abuses committed within their companies or as part of their global business practices. In Conscience Incorporated, Michael H. Posner addresses what ...
Nonprofit Fundraising 101
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking ...
Cause Marketing For Dummies
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefit...
Suffer the Children
We all say that we care about children. We all know that millions of children around the world, including in the United States, are suffering physically, materially, and emotionally and are unable to reach their full potential. Moreover, their material deprivation and physical ills often prevent them from responding to the gospel. Most of us conclude that we cannot do anything significant to help the impoverished children living in our own backyards let alone those living in the slums of Nairobi or the hinterlands of Haiti. We can, however, do much to improve their lives materially and spiritually. Through praying, giving generously, sponsoring children, volunteering with aid organizations, ...
Research Handbook on Corporate Purpose and Personhood
This insightful Research Handbook contributes to the theoretical and practical understanding of corporate purpose and personhood, which has become the central debate of corporate law. It provides cutting-edge thoughts on the role of corporations in society and the nature of their rights and responsibilities.
The American Tragedy of COVID-19
The COVID-19 pandemic in the United States is a classic tragedy of destruction following errors in judgment. Naomi Zack presents social and political aspects of this disaster as it unfolded in public health through federal and local government structures, society, culture, and the economy. Federalism combined with politics in facing and denying the SARS-CoV2 pandemic has revealed both weaknesses and strengths. Preparation was woefully inadequate for the 2020 tidal wave of COVID-19 that broke over the medical system, the educational system, the lives of the poor, essential workers, racial and ethnic minorities, the elderly, and women, especially. Rhetoric and conspiracy theories flourished, a...
Chicken Soup for the Soul: Thanks Dad
Chicken Soup for the Soul: Thanks Dad will resonate with any father with its heartwarming, loving, and even amusing stories from the next generation. This book gives fathers the pat on the back they deserve. Children of all ages share their heartfelt words of thanks and loving memories in these 101 stories. Chicken Soup for the Soul: Thanks Dad will bring any father joy, inspiration, and humor, and maybe even find that their kids did pay attention after all.
Nonprofit Management 101
A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.
Success in Social Marketing
Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a cam...
