Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Good Works!
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between ...
Good Works!
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between ...
Nonprofit Management 101
A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.
Cause Marketing For Dummies
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefit...
Chicken Soup for the Soul: Say Hello to a Better Body!
weight Full of inspiring stories, helpful tips and expert medical advice, Chicken Soup for the Soul: Say Hello to a Better Body! will encourage and support readers in their weight loss and fitness goals. It can be hard for women over 50 to lose weight and stay fit. Bodies change and old strategies don’t seem to work anymore. But readers can find encouragement and practical advice in this new book that combines inspiring Chicken Soup for the Soul stories written just for this book and accessible leading-edge medical information from Harvard Medical school assistant professor and weight management specialist Dr. Suzanne Koven.
Corporate Communication
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication di...
Chicken Soup for the Soul: Thanks Dad
Chicken Soup for the Soul: Thanks Dad will resonate with any father with its heartwarming, loving, and even amusing stories from the next generation. This book gives fathers the pat on the back they deserve. Children of all ages share their heartfelt words of thanks and loving memories in these 101 stories. Chicken Soup for the Soul: Thanks Dad will bring any father joy, inspiration, and humor, and maybe even find that their kids did pay attention after all.
Suffer the Children
We all say that we care about children. We all know that millions of children around the world, including in the United States, are suffering physically, materially, and emotionally and are unable to reach their full potential. Moreover, their material deprivation and physical ills often prevent them from responding to the gospel. Most of us conclude that we cannot do anything significant to help the impoverished children living in our own backyards let alone those living in the slums of Nairobi or the hinterlands of Haiti. We can, however, do much to improve their lives materially and spiritually. Through praying, giving generously, sponsoring children, volunteering with aid organizations, ...
Sweat Equity
Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to ...
Conscience Incorporated
A guide for business leaders working to create socially conscious, sustainable companies—without sacrificing profit Amid international outcry over income inequality, labor abuses, and racial injustice, Conscience Incorporated examines the gaps in current corporate social responsibility measures. The rise of new technologies such as smartphones and social media have made it easier than ever to document and spread awareness of corporate misconduct. Despite these developments, large corporations often fail to meaningfully address the human rights abuses committed within their companies or as part of their global business practices. In Conscience Incorporated, Michael H. Posner addresses what ...
