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Handbook of HIV Prevention
This Handbook provides a comprehensive overview of the theories, methods and approaches for reducing HIV-associated risk behaviors. It represents the first single source of information about HIV prevention research in developed and developing countries. It will be an important resource for students, researchers and clinicians in the field.
Handbook of Economic Evaluation of HIV Prevention Programs
If resources for HIV prevention efforts were truly unlimited, then this book would be en tirely unnecessary. In a world with limitless support for HIV prevention activities, one would simply implement all effective (or potentially effective) programs without regard to expense. We would do everything useful to prevent the further spread of the virus that has already claimed hundreds of thousands of lives in the United States and millions of lives worldwide. Unfortunately, funding for HIV prevention programs is limited. Even though the amount of available funding may seem quite large (especially in the United States), it is still fixed and not sufficient to meet all needs for such programs. Th...
Applications of Heuristics and Biases to Social Issues
This volume presents the latest research on applying heuristics and biases to the areas of health, law, education, and organizations. Authors adopt a cross-disciplinary approach to study various theories.
Fundamentals of Public Communication Campaigns
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
HIV/AIDS Prevention
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Place Randomized Trials
The phrase "evidence-based policy" is frequently used, but it's crucial that such claims are scrutinized and validated. When the data on social and behavioral interventions are presented, high-quality evidence must be clearly defined and the methodology behind such studies held to rigorous standards. Both the Cochrane Collaboration –focusing on healthcare – and the international Campbell Collaboration – concentrating on criminal justice, education, and social services – were created to develop, maintain and improve detailed guidelines for producing high-quality systematic reviews. And both organizations emphasize randomized controlled trials to evaluate the effectiveness of various i...
