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Advanced Digital Marketing Strategies in a Data-Driven Era
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the pr...
Examining Colonial Wars and Their Impact on Contemporary Military History
Colonial wars have been a very active part of 19th and 20th century history and their importance has often been overlooked. Their study and analysis, in order to understand the contemporary world and current international relations, is as necessary as it is interesting. Examining Colonial Wars and Their Impact on Contemporary Military History approaches the phenomenon of colonial wars with the intention of understanding the most immediate past in order to analyze the contemporary and current scenarios with new tools. It contributes to the dissemination of content without neglecting the considerations of social sciences and history, with a compilation and analytical character. Covering topics such as black-market armaments, imperialism, and military history, this premier reference source is a dynamic resource for historians, anthropologists, sociologists, government officials, students and educators of higher education, librarians, researchers, and academicians.
Digital Technologies and Public Procurement
The digital transformation of the public sector has accelerated. States are experimenting with technology, seeking more streamlined and efficient digital government and public services. However, there are significant concerns about the risks and harms to individual and collective rights under new modes of digital public governance. Several jurisdictions are attempting to regulate digital technologies, especially artificial intelligence, however regulatory effort primarily concentrates on technology use by companies, not by governments. The regulatory gap underpinning public sector digitalisation is growing. As it controls the acquisition of digital technologies, public procurement has emerge...
Advances in Deep Learning Applications for Smart Cities
Within the past decade, technology has grown exponentially, and governments have promoted smart cities. Emerging smart cities have become both crucibles and showrooms for the practical application of the internet of things (IoT), cloud computing, and the integration of big data into everyday life. This complex concoction requires new thinking of the synergistic utilization of deep learning and blockchain methods and data-driven decision making with automation infrastructure, autonomous transportation, and more. Advances in Deep Learning Applications for Smart Cities provides a global perspective on current and future trends concerning the integration of deep learning and blockchain for smart cities. It provides valuable insights on the best practices and success factors for smart cities. Covering topics such as digital healthcare, object detection methods, and power consumption, this book is an excellent reference for researchers, scientists, libraries, industry experts, government organizations, students and educators of higher education, business professionals, communication and marketing agencies, entrepreneurs, and academicians.
Valuing Public Innovation
Public innovation is distinctive from private sector innovation by being set in a political system rather than a market. The roles of citizens and elected politicians as well as public servants and other stakeholders are frequently relevant. Public organizations can be creators, funders, orchestrators or sense-makers of innovations, which are carried out with the aim of benefitting society. This book provides a comprehensive insight into the theory and practice of public innovation using a wide range of research evidence about the processes, drivers and barriers, stakeholders and outcomes of innovation. Using the lens of public value, the book offers a stimulating discussion of how public innovation is valued and contested in current societies. Valuing Public Innovation aims to help develop a deeper understanding of innovation and how to use that knowledge in practical ways. This is essential reading for academics and students in the fields of innovation, organisation studies, public administration and public policy, as well as for policymakers and practitioners.
Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics
The world is changing rapidly in several critical areas that could reshape our lifestyles, development, the environment, democracy, and geopolitics. Among the numerous obstacles, barriers, and opportunities, some significant challenges should be considered for the future planning of our territories and regions all over the globe. The Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics collects a robust set of contributions concerning border territories dynamics and geopolitics in the current and future context. Covering key topics such as green economy, biodiversity, territorial management, and spatial planning, this major reference work is ideal for government officials, industry professionals, environmentalists, technicians, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Big Data Marketing Strategies for Superior Customer Experience
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as...
Regional Economic Integration and Global Competition in the Post-COVID-19 Era: European Union, Eurasian Economic Union, and the Belt and Road Initiative
The globalized world has witnessed the development of a number of economic integration projects, including at least two Eurasian projects: the Eurasian Union and the Belt and Road Initiative. These initiatives blur the European Union Global Strategy adjusted in 2016 to be an attempt to reconsider and enhance the role and place of the European Union as the leader in the global arena. These initiatives must be studied and considered further to understand the numerous benefits, opportunities, and challenges they face. Regional Economic Integration and Global Competition in the Post-COVID-19 Era: European Union, Eurasian Economic Union, and the Belt and Road Initiative provides insight into the ...
AI, IoT, and Blockchain Breakthroughs in E-Governance
There is now a plethora of internet of things (IoT) devices on the market that can connect to the internet and the desired environment to produce sufficient and reliable data that is required by the government administration for a variety of purposes. Additionally, the potential benefits of incorporating artificial intelligence (AI) and machine learning into governance are numerous. Governments can use AI and machine learning to enforce the law, detect fraud, and monitor urban areas by identifying problems before they occur. The government can also use AI to easily automate processes and replace mundane and repetitive tasks. AI, IoT, and Blockchain Breakthroughs in E-Governance defines and emphasizes various AI algorithms as well as new internet of things and blockchain breakthroughs in the field of e-governance. Covering key topics such as machine learning, government, and artificial intelligence, this premier reference source is ideal for government officials, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Cybersecurity Measures for E-Government Frameworks
As an application of information technology (IT), e-government is used for delivery in government for services and information exchange between the government and the public. This electronic service delivery is an important innovation to society; however, it also attracts hackers and cyberattacks. It is essential to provide fast protection application software and structure. Cybersecurity Measures for E-Government Frameworks provides security techniques and measures to e-governance applications. It further discusses emerging technologies in the cybersecurity field as well as the specific uses they have to e-government technologies. Covering topics such as cyberattack detection, deep learning, and preventive approaches, this book is an essential resource for government officials, security professionals, students and educators of higher education, IT professionals, researchers, and academicians.
