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Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media,...
Deciphering Cyberspace has one goal: to demystify digital communication technology. By examining its subject matter from the three perspectives of technology, markets, and policy, Deciphering Cyberspace provides an impressively comprehensive view of the technical nature of cyberspace, its social impact, and legal significance for individuals, institutions, and society. Deciphering Cyberspace: offers complete coverage of key topics while leaving room for variations in approach; contains interviews with experts in their fields; covers a broad scope of material in a simple, clear fashion
A critical examination of efforts by social media companies—including Facebook, Twitter, Snapchat, and Instagram—to rein in cyberbullying by young users. High-profile cyberbullying cases often trigger exaggerated public concern about children's use of social media. Large companies like Facebook respond by pointing to their existing anti-bullying mechanisms or coordinate with nongovernmental organizations to organize anti-cyberbullying efforts. Do these attempts at self-regulation work? In this book, Tijana Milosevic examines the effectiveness of efforts by social media companies—including Facebook, Twitter, YouTube, Snapchat, and Instagram—to rein in cyberbullying by young users. Mil...
Notch signaling is an evolutionarily conserved pathway in multicellular organisms that regulates cell-fate determination during development and in stem cells. This volume, which is part of the Current Topics in Developmental Biology series, covers topics such as Notch signaling in cardiac development and disease and Notch in stem cells. International authors provide researchers with an overview and synthesis of the latest research findings and contemporary thought in the area. - Covers topics such as Notch signaling in cardiac development and disease, and Notch in stem cells - International authors provide researchers with an overview and synthesis of the latest research findings and contemporary thought in the area
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