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Handbook of Cross-Cultural Marketing
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and ex...
The Movement Made Us
A STEPHEN CURRY'S BOOK CLUB PICK SOUTHERN INDEPENDENT BOOKSELLERS ALLIANCE BESTSELLER "A story of triumph and resilience centered around those who dedicated their lives to the Civil Rights movement. It reminds us that, in order to truly appreciate how far we've come--and how far we still have to go--we must acknowledge the past and pay homage to those who laid the foundation. It reminds us that everyday people can be heroes if they stand up for what's right. It reminds us that we're not alone in our experiences, and that if we work together, we can make impactful change."--Stephen Curry "The Movement Made Us takes literature to a momentous Southern Black space to which I honestly never thoug...
Alcoholism
This latest installment in the renowned series explores the organizational issues around the access and delivery of substance abuse treatment and the role of managed care. In 20 chapters by recognized experts important issues are addressed, such as: economics, cost-benefits, financing of services, and treatment outcome studies. This volume will be of great value to both researchers and clinicians.
Alcoholism and Women
'Solid, plausible, accurate and loaded with pertinent and highly referenced information regarding clinical and basic research in alcholism among women and ethnic groups...an essential text in the libraries of academicians, teachers, clinicians, researchers, and policy makers. The quality and scope of the work are groundbreaking, and it is convenient to have it all in one source.' -American Journal of Psychiatry Volume 12 highlights the remarkable evolution of alcoholism research during the last few years, focusing on gender in alcohol actions and consequences.
