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Environmental Strategic Communication
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
Dirt Persuasion
Dirt Persuasion examines a watershed moment in U.S. environmental politics: the fight over the Keystone XL Pipeline. The complex interplay of resources extraction industries with grassroots environmentalism and advocacy has transformed the role of activists in the contemporary public sphere. Bold Nebraska’s years-long fight against pipeline company TransCanada provides a compelling case study: a contemporary state-level organization that simultaneously challenged political and business leaders in its home state of Nebraska, at the national level in the United States, and in the foreign jurisdiction of Canada. Dirt Persuasion sheds light not only on the activism practices of social movement...
Dirt Persuasion
Dirt Persuasion analyzes Bold Nebraska’s environmental campaign against TransCanada’s Keystone XL Pipeline to examine how this grassroots environmental movement changed the rules for national environmentalism in the United States.
Environmental Strategic Communication
Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders. Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen. Within the chapters, students will find: Case studies and organizational profiles Discussion Questions Lists of Keywords and Key Events, Locations, and Organizations Instructors may access a test bank for the book by visiting www.rowman.com/ISBN/9781538152287.
The Local and the Digital in Environmental Communication
This volume interrogates the intertwining of the local and the digital in environmental communication. It starts by introducing a wave metaphor to tease out major shifts in the field, and situates the intersections of local places and digital networks in the beginning of a third wave. Investigations that feature the centrality of place and digital communication platforms show how we today, as researchers and practitioners, communicate the environment. Contributions identify the need for critical approaches that engage with the wider consequences of this changing media landscape, unpacking local and global tensions in environmental communication research. This empirical case study collection from different parts of the world shows that environmental activists and citizens creatively use digital technologies for campaign purposes. It identifies new environmental communication challenges and opportunities, as well as practices, of environmental activists, NGOs, citizens and local communities, in the fight for social and environmental justice.
Persevering during the Pandemic
This edited collection highlights how people connected with friends and family, students and colleagues, and leaders and communities, in their quest to persevere during the pandemic. The chapters describe how people enjoyed their passions for the arts in new and unexpected ways, given the restrictions of COVID-19 safety protocols, and how scripted and reality television programming helped them escape, however briefly, from the traumas of the pandemic, the racial injustice, the political machismo and divisiveness of this time. This book will be of particular interest to scholars of communication, media studies, sociology, cultural studies, and gender studies.
Narratives in Public Communication
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
Personal Storytelling: Discovering the Extraordinary in the Ordinary
What's the last story you heard, what's the last story you wrote and what's the last story you lived? We all have stories within us; however, at times we are not aware that they exist or hold on to them because we fear that others might not be interested. If something is important to you, it is worth sharing. This book is about helping you build and tell your stories. Through personal experiences and practical exercises, you too will be able to discover the extraordinary in the ordinary. In a world where there is so much visual noise, the world values and remembers stories and appreciates a good storyteller. Whether you want to be more reflective or take pleasure in the personal experiences shared, there is something for everyone in this book.
The Handbook of Financial Communication and Investor Relations
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and futu...
Social Media and Society
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
