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Public Relations Management
Emerging communication technologies continue to affect the practice of public relations..... Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced. Public Relations Management: A Team Based Approach: Includes learning objectives, reflection exercises, and a full index and glossary. Provides practical examples, full texts of professional ethical standards, two full forms of a public relations proposal, illustrations, and more to effectively ...
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have b...
Fat Tactics
This book explores and analyzes the ways fat acceptance activists have advocated through language and tactical action. Using Anthony Giddens’ concept of Structuration in the make-up of ideology, the book identifies how fat acceptance activists use signification, domination, and legitimation to strengthen their cause. Thus, their actions are both rhetorical and tactical. Fat—considered a descriptor and not a negative label among activists—is highly stigmatized for arbitrary reasons in various areas of life ranging from the fashion industry to health care. This books shows how fat acceptance activists work to remedy this situation.
Contemporary Poetics
Exploring the boundaries of one of the most contested fields of literary study—a field that in fact shares territory with philology, aesthetics, cultural theory, philosophy, and even cybernetics—this volume gathers a body of critical writings that, taken together, broadly delineate a possible poetics of the contemporary. In these essays, the most interesting and distinguished theorists in the field renegotiate the contours of what might constitute "contemporary poetics," ranging from the historical advent of concrete poetry to the current technopoetics of cyberspace. Concerned with a poetics that extends beyond our own time, as a mere marker of present-day literary activity, their work a...
EFFECTIVE MEDIA RELATIONS
Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to h...
Public Relations Theory II
This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
Interpersonal Communication
Become a better communicator and keep the conversation going! Written in a conversational style for students living in today′s world of ever-evolving media and new technology, this hands-on skills text puts students at the center of interpersonal communication. To help them become better, more successful communicators, married author team Teri Kwal Gamble and Michael Gamble shed new light on the dynamics of students′ everyday interactions and relationships, and give students the tools they need to develop and cultivate effective communication skills. Using an applied, case-study approach that draws from popular culture and students′ own experiences, Gamble and Gamble go beyond skill bu...
Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Political Campaign Communication
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite a thoroughly researched, insightful, and reader-friendly text."
Political Campaign Communication
Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication fro...
