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Event Marketing
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Business-to-Business Brand Management
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Consumption and Spirituality
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchan...
European Roma
An Open Access edition of this book is available on the Liverpool University Press website and the OAPEN library. This book, designed as a resource for scholars, educators, activists and non-specialist readers, presents the results of new research on the role of Romani groups in European culture and society since the nineteenth century. Its specific focus is on the ways in which Romani actors, in their interactions with non-Romanies, have contributed to shaping Europe’s public spaces. Twelve chapters recount the experiences and accomplishments of individuals and families, from across Europe (England, France, Spain, Germany, Poland, Hungary, Romania and Finland) and Canada. All based on new...
Critical Approaches to Heritage for Development
This book investigates the relationship between heritage and development from the global visions articulated by UNESCO and the Sustainable Development Goals (SDGs) to local activism, livelihood innovations and political strategies employed in diverse countries of the Global South. In recent years, as culturally informed approaches to international development have become increasingly important, engaging with heritage has been seen as a way to draw on practices and meanings from the past to help build future development. This book gathers researchers and practitioners from across disciplines to address important themes such as health, the environment, sustainability, peace, security, tourism ...
Arts Management
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.
Innovation in Real Places
All cities and regions prioritize economic growth for a simple reason: it is essential to wellbeing and progress. But what are the sources of growth? The eminent scholar of innovation Dan Breznitz contends that the answer lies in global supply networks. In Innovation in Real Places, he examines the four stages of production and argues that struggling regions cannot improve their circumstances by imitating tech-centric economies. Rather, they need to developtheir own strengths, and they can do this by focusing on where they best fit in a globalized production system. All cities and localities have certain strengths, and the trick is in recognizing it.
Mountain farming systems – Seeds for the future
This publication presents a collection of case studies by Mountain Partnership (MP) members from around the world, highlighting experiences of agroecological mountain farming systems. It aims to increase attention toward agroecological principles and approaches and showcase their potential. The MP, the only United Nations global voluntary alliance dedicated to sustainable mountain development, is fully committed to promoting actions that can improve the resilience of mountain people and environments. In mountains, the practice of agroecology and the conservation of agrobiodiversity results in more resilient agricultural and food systems. Sustainable mountain farming systems can drive progres...
Brands
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They add...
Death in a Consumer Culture
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to ...
