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Persuasive Imagery
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to im...
Fresh Lipstick
Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.
The Double X Economy
An urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment.
The Cost of Sexism
A GUARDIAN SCIENCE BOOK OF THE YEAR SHORTLISTED FOR THE 2020 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZE LONGLISTED FOR THE 2020 FINANCIAL TIMES AND McKINSEY BUSINESS BOOK OF THE YEAR An urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment. 'Passionate and timely . . . in a world where so many of us stick to criticising the status quo, it's heartening to read someone willing to offer viable solutions.' CAROLINE CRIADO-PEREZ, OBSERVER (author of Invisible Women) 'A compelling and actionable case for unleashing women's economic power.' MELINDA GATES The Cost of Sexism is an urgent analysis of...
The Double X Economy
A GUARDIAN SCIENCE BOOK OF THE YEAR SHORTLISTED FOR THE 2020 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZE LONGLISTED FOR THE 2020 FINANCIAL TIMES AND McKINSEY BUSINESS BOOK OF THE YEAR An urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment. 'A compelling and actionable case for unleashing women's economic power.' MELINDA GATES 'Passionate and timely . . . in a world where so many of us stick to criticising the status quo, it's heartening to read someone willing to offer viable solutions.' CAROLINE CRIADO-PEREZ, OBSERVER (author of Invisible Women) The Double X Economy is an urgent analysis ...
Creeker
Linda Sue Preston was born on a feather bed in the upper room of her Grandma Emmy's log house in the hills of eastern Kentucky. More than fifty years later, Linda Scott DeRosier has come to believe that you can take a woman out of Appalachia but you can't take Appalachia out of the woman. DeRosier's humorous and poignant memoir is the story of an educated and cultured woman who came of age in Appalachia. She remains unabashedly honest about and proud of her mountain heritage. Now a college professor, decades and notions removed from the creeks and hollows, DeRosier knows that her roots run deep in her memory and language and in her approach to the world. DeRosier describes an Appalachia of c...
My Monster Bubblewriter Book
My Monster Bubblewriter Book is an activity book to inspire and encourage creativity with both words and drawing. It teaches children how to create cool hand lettering, using their imaginations to create crazy alphabets—from monster-inspired scripts to patchwork letters. Along the way, members of the Bubblewriter Gang appear to show their own special monster alphabets and offer tips and hints throughout the book, including how to invent monster characters. It is monstrously good fun!
Fierce Marriage
Ryan and Selena Frederick were newlyweds when they landed in Switzerland to pursue Selena's dream of training horses. Neither of them knew at the time that Ryan was living out a death sentence brought on by a worsening genetic heart defect. Soon it became clear he needed major surgery that could either save his life--or result in his death on the operating table. The young couple prepared for the worst. When Ryan survived, they both realized that they still had a future together. But the near loss changed the way they saw all that would lie ahead. They would live and love fiercely, fighting for each other and for a Christ-centered marriage, every step of the way. Fierce Marriage is their sto...
How to be the Best Bubblewriter in the World Ever
How to Be the Best Bubblewriter in the World, Ever!, shows you how to create your own hand-drawnletters. The book contains over 70 alphabets, inspired by everything from hairy monsters to butterflies, insects to ice cream. Each double-page spread contains both the alphabet and an illustration that brings it to life. This book is designed to stimulate the creative minds of children of all ages.
The Informed Gardener
Winner of the Best Book Award in the 2009 Garden Writers Association Media Awards Named an "Outstanding Title" in University Press Books for Public and Secondary School Libraries, 2009 In this introduction to sustainable landscaping practices, Linda Chalker-Scott addresses the most common myths and misconceptions that plague home gardeners and horticultural professionals. Chalker-Scott offers invaluable advice to gardeners gardeners who have wondered: Are native plants the best choice for sustainable landscaping? Should you avoid disturbing the root ball when planting? Are organic products better or safer than synthetic ones? What is the best way to control weeds-fabric or mulch? Does giving...
