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Aplikasi Komputer
Buku ini terdiri dari 3 (tiga) bab yang saling berkaitan. Bab 1 berisi garis besar secara umum mengenai keterkaitan buku ini dengan materi perkuliahan mata kuliah Aplikasi Komputer bagi mahasiswa Fakultas Ekonomi dan Bisnis serta pentingnya pembelajaran Microsoft Office khususnya Microsoft Word dan Microsoft Excel. Dalam bab ini penulis membahas mengenai latar belakang penulisan buku ini serta lingkup dan sistematika yang ada dalam buku ini. Bab 2 menjelaskan tentang Sistem Operasi Microsoft Word. Dalam bab ini dibahas secara jelas dan mendetail mengenai konsep dasar Microsoft Word, tutorial pembelajaran Microsoft Word dari mulai yang dasar hingga lanjut, serta contoh kasus yang dapat dijadi...
Bringing the Soul Back to Marketing
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an intern...
Luxury Marketing
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Keys to Success
Designed for courses in Freshman Orientation, Student Success, College Preparation. This interactive text emphasizes thinking and learning by connecting college success skills to career and life skills: The text focuses on clear, competent thinking skills, including critical, creative and strategic thinking. This centrepoint of academic, career, and life success is emphasized in end-of-chapter exercises and in a separate chapter. Students from many backgrounds share their views on issues as diverse as staying out of debt to balancing competing priorities-like working, raising a family and going to school. End-of-chapter exercises reinforce four major skills: thinking, teamwork, writing and strategic thinking/planning. The learn-by-doing approach helps students discover their abilities first-hand.
Ahok Through Their Eyes
A Biography Book of Basuki Tjahaja Purnama (BTP). This book is a collection of stories about BTP from the views of 51 authors from various backgrounds. This book was conceived as a 51st birthday present for BTP. This book is the english version of Ahok di Mata Mereka.
Internal Auditing
Book & CD. This book is designed primarily for undergraduate and postgraduate students intending to pursue a career in internal auditing, as well as those chartered accountants with a specialist interest in governance and control issues. This book covers the basic concepts, philosophy and principles underlying the practice of internal auditing -- the relationships between the internal auditor, management and the external auditor. In addition, the student will gain a knowledge and understanding of the nature of an organisation. Risk management and the role of internal auditing in managing organisational risks in the context of current developments in corporate governance in both the public an...
Local Public Financial Management
Transparent and prudent financial management has come to be recognized as critical to the integrity of local government and to gaining and the trust of local residents. Such integrity and trust is lacking in some developing countries, especially Africa. This volume attempts to provide practical guidance to local governments interested in establishing sound financial management systems. Leading international experts have contributed to all relevant aspects of local public financial management - cash management, internal controls, accounts, audits, and debt management
