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Entrepreneurship and Startup Management (An Indian Perspective)
If you are thinking about starting your own business, what would be your first step? And more importantly, what would you do to make it successful? This stunning and fascinating argument lies at the heart of this amazing and enlightening book, Entrepreneurship and Startup Management. This book emerged from the combined statements and opinions expressed by prominent individuals and contributors. The book creatively describes Entrepreneurship as the universal and consistent process throughout the world because every business is backboned by entrepreneurial drive to survive and get prosperous in the economic system. The book also include the current scenario Covid-19, and how it has impacted ev...
Perspectives in Human Resources
This book takes a practical approach to human resource management (HRM), providing practising managers, researchers, and students with a framework for developing and implementing human-centred HR strategies. Enabling human-centred HRM approaches allows businesses and industries to implement suitable processes and systems which keep their employees’ wellbeing in mind and build sustainable workforces, and organisations. The book focuses on the use of numerous tools in HR analytics and their application across disciplines and industries. Using empirical data, review of existing research, and case studies, the chapters in the volume look at the organisational processes and performance of vario...
AI-Powered Digital Marketing
Chapter-wise Review of "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" Chapter 1: Fundamentals of AI-Powered Digital Marketing This chapter sets the stage for an exciting journey into the world of AI-powered digital marketing. The author provides a comprehensive overview of the fundamental concepts, explaining how AI is reshaping the marketing landscape. With clear explanations and real-life examples, readers are introduced to the immense potential and benefits of integrating AI into their marketing strategies. Chapter 2: Introduction to AI-driven Digital Marketing Building on the fundamentals, this chapter delves deeper into AI-driven digital marketing. It explores...
DIVINE DAWNING: THE SAGA OF RAMAYANA
"Divine Dawning: The Saga of Ramayana" presents the timeless tale of Lord Rama. This poetic journey delves deep into the essence of virtue, epitomized by Rama, a figure revered across ages for his adherence to ethical and moral principles. Throughout the epic, we witness Rama navigating a life filled with trials, yet standing unwaveringly tall against the tempests of adversity. He embodies the ideal son, a devoted husband, a just ruler, and a compassionate brother, showcasing an exemplary character in every aspect of life.The book portrays Rama not just as a legendary hero but as a beacon of ethics, whose actions and decisions provide a guiding light through life's complexities. His conduct ...
Janani Janmabhumiścha
“Janani Janmabhumiścha: A Poetic Tribute to Mother & Motherland” is an evocative collection of poems celebrating the profound influences of motherhood and the homeland, India. The book is divided into two parts. Part One: Janani - The Mother, delves into the essence of motherhood. Through lyrical beauty, it explores how a mother’s love shapes our lives, capturing the warmth of her embrace and her strength in adversity. The poems go beyond personal anecdotes, retelling tales of iconic maternal figures from Indian epics and history, showcasing their timeless wisdom and guidance. Part Two: Janmabhumi - The Motherland, mirrors the maternal metaphors with the motherland, India. The country...
Pioneering Approaches in Data Management
The business landscape is evolving rapidly, and with that comes a massive amount of data that organizations must manage. However, many professionals and researchers need help to leverage this data effectively, as there is a lack of comprehensive guidance on integrating data analytics into management practices. Pioneering Approaches in Data Management bridges this gap by providing a framework that combines theoretical concepts with practical applications, empowering readers to use data analytics to its fullest potential. This book is an essential resource for researchers, educators, and practitioners who want to understand the transformative power of data analytics. It delves into cutting-edge methodologies, tools, and case studies to provide fresh insights into how data analytics can drive decision-making and innovation across various sectors. By emphasizing real-world applications and case studies, this publication offers a deeper understanding of how data analytics can be integrated into management strategies, shaping the future of research and practice in this rapidly evolving field.
