Donald Barker

Social Media Marketing: A Strategic Approach

• Author(s): Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

• Categories: Business & Economics

• Type: Book
• -
• Published: 2012-03-09
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• Publisher: Cengage Learning

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments ...

Army RD & A.

• Categories: Military research

• Type: Book
• -
• Published: 1991
• -
• Publisher: Unknown

None

Register of the Commissioned and Warrant Officers of the United States Navy and Marine Corps

• Author(s): United States. Bureau of Naval Personnel

• Type: Book
• -
• Published: 1925
• -
• Publisher: Unknown

None

Register of the Commission and Warrant Officers of the Navy of the United States, Including Officers of the Marine Corps

• Type: Book
• -
• Published: 1924
• -
• Publisher: Unknown

None

Catalogue of the University of Michigan

• Author(s): University of Michigan

• Type: Book
• -
• Published: 1949
• -
• Publisher: Unknown

Announcements for the following year included in some vols.