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Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments ...
Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
The Art and Science of Social Media Mastery: Profitable Key Roles for a Social Media Manager
The Global Institute chairman of Social Media Managers (GISMMs) has presented the first-ever integration of Essential and Strategic Roles for a social media manager. This book offers a comprehensive compilation of academic research and expert insights. Delve into the essential roles and tasks integral to effective social media management in this dynamic field. This book is a comprehensive guide for both seasoned and aspiring social media managers in public or private sectors, including corporations of varying sizes and non-profit organizations. It offers a compilation of academic research and expert insights on Essential and Strategic Roles required for effective social media management.
Statement of Disbursements of the House
Covers receipts and expenditures of appropriations and other funds.
Science for Better Environment
Science for Better Environment: Proceedings of the International Congress on the Human Environment (HESC) focuses on the applications of science in health, human settlements, and protection of the environment. The selection first offers information on the background of HESC, including human settlements and habitat, environment and development, natural disasters, and energy. The text then discusses human's place in natural ecosystems, along with essential properties of ecosystem, auto-regulation in ecosystem, and collapse of symbiosis between human and nature. The compilation presents a summary of the environmental problems in Japan, including progress and outstanding issues in the environmen...
The Oxford Handbook of Dionysius the Areopagite
This handbook brings together forty chapters on the antecedents, the content, and the reception of the Dionysian corpus, a body of writings falsely ascribed to Dionysius the Areopagite, a convert of St. Paul, but actually written in around 500 A.D.
Social Media Marketing: A Strategic Approach
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions address a full range of online and offline elements for creating a viable personal branding strategy. Readers learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition highlights many of today’s best practices for marketing on social media platforms to assist readers in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Unholy Alliance
In June of 1979, Peter Levenda flew to Chile—then under martial law—to investigate claims that a mysterious colony and torture center in the Andes Mountains held a key to the relationship between Nazi ideology and its post-war survival on the one hand, and occult ideas and practices on the other. He was detained there briefly and released with a warning: “You are not welcome in this country.” The people who warned him were not Chileans but Germans, not government officials but agents of the assassination network Operation Condor. They were also Nazis, providing a sanctuary for men like Josef Mengele, Hans-Ulrich Rudel, and Otto Skorzeny. In other words: ODESSA. Published in 1995, Unh...
The Nazis and the Occult
'No one can deny Paul Roland is a complete master of his subject.' Colin Wilson, author of The Occult and A Criminal History of Mankind Why did the country which produced Goethe, Beethoven, Bach, Schiller, Einstein, Kant and Hegel allow itself to be led to the precipice of self-destruction by a ragged collective of criminals, misfits, sadists and petty bureaucrats? The Nazis and the Occult reveals the true nature of the Third Reich's link with arcane influences and of evil itself, as well as explaining how an illeducated, psychologically unbalanced nonentity succeeded in mesmerizing an entire nation. Forget what you have read, seen and heard. This is the real secret history of Nazi Germany and its dark Messiah - Adolf Hitler.
