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Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments ...
Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
The Art and Science of Social Media Mastery: Profitable Key Roles for a Social Media Manager
The Global Institute chairman of Social Media Managers (GISMMs) has presented the first-ever integration of Essential and Strategic Roles for a social media manager. This book offers a comprehensive compilation of academic research and expert insights. Delve into the essential roles and tasks integral to effective social media management in this dynamic field. This book is a comprehensive guide for both seasoned and aspiring social media managers in public or private sectors, including corporations of varying sizes and non-profit organizations. It offers a compilation of academic research and expert insights on Essential and Strategic Roles required for effective social media management.
Statement of Disbursements of the House
Covers receipts and expenditures of appropriations and other funds.
The Nazis and the Occult
'No one can deny Paul Roland is a complete master of his subject.' Colin Wilson, author of The Occult and A Criminal History of Mankind Why did the country which produced Goethe, Beethoven, Bach, Schiller, Einstein, Kant and Hegel allow itself to be led to the precipice of self-destruction by a ragged collective of criminals, misfits, sadists and petty bureaucrats? The Nazis and the Occult reveals the true nature of the Third Reich's link with arcane influences and of evil itself, as well as explaining how an illeducated, psychologically unbalanced nonentity succeeded in mesmerizing an entire nation. Forget what you have read, seen and heard. This is the real secret history of Nazi Germany and its dark Messiah - Adolf Hitler.
The Hours of Simon de Varie
Leading French painters in the late medieval period executed miniatures for lavishly illuminated books of hours. In the mid-fifteenth century, Simon de Varie commissioned such a book. Completed in 1455, it included five priceless works by the most eminent French painter of the time, Jean Fouquet, as well as other striking paintings by two of his contemporaries. In the seventeenth century, Simon de Varie's book was divided into three sections and sold as separate volumes. Two of these volumes are today in the Royal Library in The Hague. The third volume--thought lost until 1984, when it surfaced in a private collection and was subsequently acquired by the Getty Museum--contains the first mini...
Unholy Alliance
In June of 1979, Peter Levenda flew to Chile—then under martial law—to investigate claims that a mysterious colony and torture center in the Andes Mountains held a key to the relationship between Nazi ideology and its post-war survival on the one hand, and occult ideas and practices on the other. He was detained there briefly and released with a warning: “You are not welcome in this country.” The people who warned him were not Chileans but Germans, not government officials but agents of the assassination network Operation Condor. They were also Nazis, providing a sanctuary for men like Josef Mengele, Hans-Ulrich Rudel, and Otto Skorzeny. In other words: ODESSA. Published in 1995, Unh...
Neuromodulation in Psychiatry
Edited by an expert multidisciplinary team, Neuromodulation in Psychiatry is the first reference guide to address both invasive and non-invasive neuromodulation strategies used in psychiatry. Covers basic principles, technical aspects, clinical applications and ethical considerations Presents up-to-date evidence in comprehensive summaries suitable for all levels of experience Each technique is clearly explained along with its implications for real-world clinical practice Allows psychiatrists to make informed decisions regarding neuromodulation for their patients
Berlin Game
'Masterly ... dazzlingly intelligent and subtle' Sunday Times 'Deighton's best novel to date - sharp, witty and sour, like Raymond Chandler adapted to British gloom and the multiple betrayals of the spy' Observer Embattled agent Bernard Samson is used to being passed over for promotion as his younger, more ambitious colleagues - including his own wife Fiona - rise up the ranks of MI6. When a valued agent in East Berlin warns the British of a mole at the heart of the Service, Samson must return to the field and the city he loves to uncover the traitor's identity. This is the first novel in Len Deighton's acclaimed, Game, Set and Match trilogy. A BERNARD SAMSON NOVEL
