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Is This All There Is?
You’re a leader in the company you work for and it’s doing relatively well—you’ve earned a nice house, a new car, maybe even a boat—but is this all there is? Is financial gain the only measure of success? With the accumulated knowledge of over a lifetime of leadership in public relations, in Is This All There Is?, Strategic Advisor Kerry Tucker outlines the five ingredients of success and describes how to put those learnings into action. For more than four decades, Kerry and those at Nuffer, Smith, Tucker, Inc., a San Diego-based public relations firm, have been helping CEOs of companies and not-for-profit groups design and implement tried-and-true systems to anticipate, manage, and shape change. Is This All There Is? will empower you with the tools to become a better leader, manager, or CEO and learn to thrive personally and professionally. There are no trendy new ideas in this book, only those that stand the test of time. In the hours it takes to fly from Los Angeles to Washington National, leaders from any walk of life can take a fresh, uninterrupted look at what it takes to become truly successful.
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Communications Writing and Design
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
