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The New Influencers
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
The Power of Podcasting
Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and publi...
The Internet Encyclopedia, Volume 3 (P - Z)
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Podcast Solutions
A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.
Network Design
Never has the need for reliable internetworking been greater, yet with networks now comprising differing operating systems, hardware, and software, achieving a reliable network has never been more complex. Network planners and managers face a multitude of difficult decisions-decisions made even more difficult by the need for knowledge from a variet
Globus® Toolkit 4
The Globus Toolkit is a key technology in Grid Computing, the exciting new computing paradigm that allows users to share processing power, data, storage, and other computing resources across institutional and geographic boundaries. Globus Toolkit 4: Programming Java Services provides an introduction to the latest version of this widely acclaimed toolkit. Based on the popular web-based The Globus Toolkit 4 Programmer's Tutorial, this book far surpasses that document, providing greater detail, quick reference appendices, and many additional examples. If you're making the leap into Grid Computing using the Globus Toolkit, you'll want Globus Toolkit 4: Programming Java Services at your side as y...
Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols
The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading experts, providing the benchmark resource for information security, network security, information privacy, and information warfare.
Self Made
Ever wish things were different? Ivy Velasquez did, so she became someone else. In the 3D virtual world Marionette City, you can be anything you want — but everyone still knows who you are. Driven by her desire for a new life, Ivy takes her future in her hands when she makes another identity for herself. A brilliant designer, Ivy works for one of the huge firms which control the online system the world relies upon for both business and pleasure. But one day, Ivy discovers that her alternate self, Reuben Cobalt, had been murdered. Since alternate identities are forbidden by the firms which control access to the nets and to M City, Ivy has nowhere to turn — until she finds Andersson Dexter...
