Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Sport Tourism
This book introduces students to the phenomenon of sports tourism -- one of the fastest growing niche markets in the tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. The book covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup). The book guides students through the process of designing implementing and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies niche marketing pricing sponsorships advertising media involvement recruitment of personnel and volunteers and evaluating customer satisfaction during and after participation. Throughout the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice.
Sports Marketing
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing intern...
The Amish
Companion to the acclaimed PBS American Experience documentary. Winner of the CHOICE Outstanding Academic Title of the Choice ACRL The Amish have always struggled with the modern world. Known for their simple clothing, plain lifestyle, and horse-and-buggy mode of transportation, Amish communities continually face outside pressures to modify their cultural patterns, social organization, and religious world view. An intimate portrait of Amish life, The Amish explores not only the emerging diversity and evolving identities within this distinctive American ethnic community, but also its transformation and geographic expansion. Donald B. Kraybill, Karen M. Johnson-Weiner, and Steven M. Nolt spent...
Managing America's Cities
This work describes the operations of a typical municipal government and examines the many productivity trends that are occurring in city halls across America. Much of the focus is on the increasing need for planning in city government to ensure that productivity goals are met. It thoroughly examines the roles of the council, manager, and clerk in promoting increased productivity. It then looks at such municipal departments as legal, finance, fire, human services, library, police and public works, demonstrating proven techniques and structures in each that improve service. Instructors considering this book for use in a course may request an examination copy here.
Proceedings of the 1995 World Marketing Congress
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Services Marketing
In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned.
Sport Marketing
This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.
The Routledge Handbook of Tourism Research
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
