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Sports Marketing
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surve...
Sports Marketing
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.
Sports Marketing
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
The Pursuit of History
This classic introduction to the study of history invites the reader to stand back and consider some of its most fundamental questions - what is the point of studying history? How do we know about the past? Does an objective historical truth exist and can we ever access it? In answering these central questions, John Tosh argues that, despite the impression of fragmentation created by postmodernism in recent years, history is a coherent discipline which still bears the imprint of its nineteenth-century origins. Consistently clear-sighted, he provides a lively and compelling guide to a complex and sometimes controversial subject, while making his readers vividly aware of just how far our histo...
Developing Successful Sport Sponsorship Plans
Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.
Sport Marketing
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author...
Godly Love
Godly Love: Impediments and Possibilities examines the theory of “Godly Love,” understood as including a vertical axis denoting the love of God and a horizontal axis involving the love of others, is at the core of a new field of research that studies how divine love influences the love of others and vice-versa. It is a multi-disciplinary research program into the benevolent expressions of the Great Commandment of the Christian tradition involving the theological and social sciences. Theological and social scientific essays ask why there is not more Godly Love in this world and what might be done to change the situation. This book focuses on the problems confronting, challenging, prohibiting, and perhaps even resisting the concrete expression of Godly Love in the world, utilizing a range of theological and especially social scientific methodologies.
When Anthony Rathe Investigates
Prosecuting criminal cases, barrister Anthony Rathe convinced a jury to imprison an innocent man, who subsequently took his own life. Horrified at his mistake, Rathe abandons his glittering legal career, vowing to truly serve justice. A series of cases come his way. These four stories, linked by how Rathe is racked with guilt over the suicide, explore crime from a different angle: determination to find the truth, no matter how inconvenient to the investigating officer, Inspector Cook. The reader is invited to join Rathe in solving these complex mysteries. The first story, Burial for the Dead, exposes sordid family history that led to a murder in a church. In A Question of Proof, Inspector Co...
Ice to the Eskimos
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you...
