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Market Response Models
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that t...
New-Product Diffusion Models
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times ...
The Classroom Index
The Classroom Index is part of CHOOSE's Engage initiative, which aims to ensure all administrators, teachers, and students are equipped with a historical and sociological toolkit to develop racial literacy. With our easy-to-use supplement, educators can connect the key themes in their lesson plans with personal stories and resources to initiate effective dialogues about race and ethnicity.
A Series of Plays
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Teaching Games for Understanding in Physical Education and Sport
An introduction to teaching games for understanding / Linda Griffin [and others] -- Problem-based learning to enhance tactical awareness in target games / James Mandigo -- Teaching and assessing striking/fielding games / Connie Collier and Judy Oslin -- The progressive games approach to teaching expertise in volleyball / Theresa Maxwell -- Teaching invasion games for understanding : games sense in field hockey / Louisa Webb -- Preservice teachers' responses to TGfU in an Australian university : "no room for heroes" / Richard Light -- A constructivist approach to a major's club : helping P.E.T.E students transition to professionals / Barbara McCahan [and others] -- Physical education teachers...
Multi-Media Communications
One of the most vital questions of our time is how the new electronically based information technology can be used to its best advantage. We are now entering an era of multi-media communication which can bring benefit or dangers in its train. This volume offers a comprehensive, up-to-date survey of the present and future impact of these modern technologies (including word processors, videotex and video and digital optical discs) on professional, business and scholarly research information, as well as on information to the general public. The contributors are all experts in their fields, and include practitioners as well as scholars. The volume is intended for anyone who has a professional interest in information transfer, and those who wish to keep abreast of matters of important current concern. It provides a balanced and detailed, but easily readable introduction to the topic.
Accounting
Accounting gives busy accountants, attorneys, and business executives the general, nontechnical overview of international accounting they need to interpret information and make informed decisions. Covers these key issues: International accounting, including similarities and differences in accounting systems around the world; international financial statement analysis; managerial accounting.
Accounting: Information for Business Decisions
Accounting Information for Business Decisions is a business-focused introduction to Accounting for all students - not just those intending to be Accounting majors. Lead students through the real-world business cycle and how accounting information informs decision-making. Departing from the traditional approach taken by other introductory accounting textbooks, students apply both managerial and financial approaches within the topics examined in each chapter, to see the direct impact that Managerial Accounting decisions make on the Financial Accounting processes (and vice versa). The conversational writing engages students in the theoretical content and how it applies to contemporary real-world scenarios. Students follow a retail coffee business in the relatable Cafe Revive running case study integrated into every chapter, to learn about applying accounting issues in the real world. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Audit Sampling
Emphasizing the use of sampling in the audit of financial statements by external as well as internal auditors, this book presents technical sampling material within the context of the auditing risk model. This edition features new sampling software with each book, new integration of international standards, and updated coverage of terminology and standards.
