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PERILAKU KONSUMEN
Buku Perilaku Konsumen ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu Perilaku Konsumen. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang konsep perilaku konsumen, segmentasi pasar, motivasi konsumen, kepribadian dan perilaku konsumen, persepsi konsumen, pembelajaran konsumen, pembentuk dan pengubah sikap konsumen, komunikasi dan perilaku konsumen, rujukan dan pengaruh keluarga dalam berperilaku, kelas sosial dalam perilaku konsumen, pengaruh budaya dalam perilaku konsumen, pengaruh promosi dan harga pada konsumen, pengaruh inovasi terhadap perilaku konsumen, dan pengambilan keputusan konsumen.
Proceedings of AICCE'19
This book gathers the latest research, innovations, and applications in the field of civil engineering, as presented by leading national and international academics, researchers, engineers, and postgraduate students at the AWAM International Conference on Civil Engineering 2019 (AICCE’19), held in Penang, Malaysia on August 21-22, 2019. The book covers highly diverse topics in the main fields of civil engineering, including structural and earthquake engineering, environmental engineering, geotechnical engineering, highway and transportation engineering, water resources engineering, and geomatic and construction management. In line with the conference theme, “Transforming the Nation for a Sustainable Tomorrow”, which relates to the United Nations’ 17 Global Goals for Sustainable Development, it highlights important elements in the planning and development stages to establish design standards beneficial to the environment and its surroundings. The contributions introduce numerous exciting ideas that spur novel research directions and foster multidisciplinary collaborations between various specialists in the field of civil engineering.
Islam in Malaysia
This book surveys the growth and development of Islam in Malaysia from the eleventh to the twenty-first century, investigating how Islam has shaped the social lives, languages, cultures and politics of both Muslims and non-Muslims in one of the most populous Muslim regions in the world. Khairudin Aljunied shows how Muslims in Malaysia built upon the legacy of their pre-Islamic past while benefiting from Islamic ideas, values, and networks to found flourishing states and societies that have played an influential role in a globalizing world. He examines the movement of ideas, peoples, goods, technologies, arts, and cultures across into and out of Malaysia over the centuries. Interactions betwe...
My Life Story
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
From Sources to Solution
Featuring the theme, From Sources to Solution, this book is based on the research papers presented during the International Conference on Environmental Forensics 2013. It covers multi-disciplinary areas of environmental forensics featuring major themes: characterization, assessment, and monitoring; new approach, rapid assessment, and analytical techniques; pollution control technology; environmental health risk assessment; and policy, governance and management. It present information for researchers from the science and social sciences disciplines and contribute to the advancement of Environmental Forensics. It also aims at evaluating the environmental damages as the result of indiscriminating discharge of toxic environmental pollutants.
Guide To Medicinal Plants, A: An Illustrated Scientific And Medicinal Approach
This book presents up-to-date information on a total of 75 native and non-native medicinal plants growing in Singapore. Comprehensive and useful information from the published literature — including plant descriptions and origins, traditional medicinal uses, phytoconstituents, pharmacological activities, adverse reactions, toxicities, and reported drug-herb interactions — is presented in an easy-to-read manner for easy and quick reference. There is no minimum level of knowledge required to read this book, and botanical and medical glossaries are also provided for readers' convenience.The book will be of great practical benefit to a wide-ranging audience. Educators and students in complementary medicine and health, pharmacognosy, medicinal chemistry, natural products, pharmacology, toxicology, pharmacovigilance, medicine, pharmacy, nursing, botany, biology, chemistry and life sciences will find the information useful. The book will also appeal to clinicians, pharmacists, nurses and researchers, as it contains a comprehensive reference list at the end for further reading.
World Congress on Medical Physics and Biomedical Engineering 2018
This book presents the proceedings of the IUPESM World Congress on Biomedical Engineering and Medical Physics, a tri-annual high-level policy meeting dedicated exclusively to furthering the role of biomedical engineering and medical physics in medicine. The book offers papers about emerging issues related to the development and sustainability of the role and impact of medical physicists and biomedical engineers in medicine and healthcare. It provides a unique and important forum to secure a coordinated, multileveled global response to the need, demand, and importance of creating and supporting strong academic and clinical teams of biomedical engineers and medical physicists for the benefit of human health.
The Arabian Seas: Biodiversity, Environmental Challenges and Conservation Measures
The Arabian Seas Marine Region encompasses marine areas from Djibouti to Pakistan, including the northern part of Somalia, the Red Sea, the Arabian/Persian Gulf, and parts of the Arabian Sea. Human pressures on the coastal and marine environments are evident throughout the region, and have resulted in harmful environmental effects. Oil and domestic, urban and industrial pollutants in several areas of this part of the world have caused local habitat degradation, eutrophication and algal blooms. Further, coastal landfill, dredging, and sedimentation, as well as nutrient and sediment runoff from phosphate mining, agriculture and grazing, and reduction in freshwater seepage due to groundwater ex...
Extracellular Sugar-Based Biopolymers Matrices
The extracellular matrix (ECM) is an acellular three-dimensional network composed of proteins, glycoproteins, proteoglycans and exopolysaccharides. It primarily serves as a structural component in the tissues and organs of plants and animals, or forms biofilms in which bacterial cells are embedded. ECMs are highly dynamic structures that undergo continuous remodeling, and disruptions are frequently the result of pathological processes associated with severe diseases such as arteriosclerosis, neurodegenerative illness or cancer. In turn, bacterial biofilms are a source of concern for human health, as they are associated with resistance to antibiotics. Although exopolysaccharides are crucial f...
Advances in Data Science, Cyber Security and IT Applications
This book constitutes the refereed proceedings of the First International Conference on Intelligent Cloud Computing, ICC 2019, held in Riyadh, Saudi Arabia, in December 2019. The two-volume set presents 53 full papers, which were carefully reviewed and selected from 174 submissions. The papers are organized in topical sections on Cyber Security; Data Science; Information Technology and Applications; Network and IoT.
