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TÜKETİCİ DAVRANIŞLARI VE DAVRANIŞSAL NİYETLER
Sosyoloji, psikolojik ve iktisadi gibi birçok disiplinin ilgi alanına giren tüketici kavramı, toplumun modernleşmesiyle birlikte ciddi bir değişim göstermiş ve günümüz toplumların değişimini ifade etmede en çok kullanılan kavramlardan biri haline gelmiştir. Tüketim, bireyin doğumundan başlayıp ölümüne kadar süren bir eylemi ifade etmektedir. İşletmeler pazarlama strateji kararlarında, tüketim kavramına ve tüketicinin satın alma davranışına büyük önem vermektedir. Günümüzde modernleşen tüketim toplumlarında işletmelerin etkin pazarlama çabaları sayesinde, tüketicinin arzusunun gereksinime, gereksiniminin arzuya dönüştüğü bir bakış açısı yaratılmıştır. Eskiden sadece kendi ihtiyacı kadar ürün ve malları üretip, bunları tüketmekte olan bireyler, modernleşmeyle birlikte sürekli tüketim yapmaktadır.
Economic and Business issues in Retrospect and prospect
There is a strong view that economics is the academic discipline that best represents the claim of positive science among social sciences. Economics has undergone significant transformations after its emergence as a science. Despite all these transformations, the feature containing positive and normative elements has not changed. While economists from the political economy tradition focus on qualitative studies that relate to other social sciences, especially political science and history, a group of economists adopt the qualitative methods of natural sciences to analyze economic problems. There is a debate among economists on how to understand social reality and what kind of science the eco...
Handbook of Bond Dissociation Energies in Organic Compounds
So many compounds, so many experiments reported by so many researchers using so many methods Finding reliable data on bond dissociation energies (BDEs) can be like looking for a needle in a haystack. But these data are crucial to work in chemical kinetics, free radical chemistry, organic thermochemistry, and physical organic chemistry-so where does
Women of Kurdistan: A Historical and Bibliographic Study
Women of Kurdistan: A Historical and Bibliographic Study documents a century long history of Kurdish women’s struggles against oppressive gender relations and state violence. It speaks to bibliographic silences on Kurdish women; silences that are systemic and structured, with many factors contributing to their (re)production. The book records extensive literature on violence perpetrated by the family, community, and the state as well as presenting the reader with a vibrant archive of resistance and struggle of Kurdish women. The analysis avoids the fashionable state-centered scholarship, which purifies processes of nation-building, state-building, and disguises their violence. The image de...
Turkish Folk Music from Asia Minor
This book is a substantial and thorough musicological analysis of Turkish folk music. It reproduces in facsimile Bartók's autograph record of eighty seven vocal and instrumental peasant melodies of the Yürük Tribes, a nomadic people in southern Anatolia. Bartók's introduction includes his annotations of the melodies, texts, and translations and establishes a connection between Old Hungarian and Old Turkish folk music. Begun in 1936 and completed in 1943, the work was Bartók's last major essay. The editor, Dr. Benjamin Suchoff, has provided an historical introduction and a chronology of the various manuscript versions. An afterword by Kurt Reinhard describes recent research in Turkish et...
Gut and Psychology Syndrome
Dr. Natasha Campbell-McBride set up The Cambridge Nutrition Clinic in 1998. As a parent of a child diagnosed with learning disabilities, she is acutely aware of the difficulties facing other parents like her, and she has devoted much of her time to helping these families. She realized that nutrition played a critical role in helping children and adults to overcome their disabilities, and has pioneered the use of probiotics in this field. Her willingness to share her knowledge has resulted in her contributing to many publications, as well as presenting at numerous seminars and conferences on the subjects of learning disabilities and digestive disorders. Her book Gut and Psychology Syndrome ca...
Alternative Tourism in Turkey
This book takes inventory of and evaluates the available resources for the development of alternative tourism in Turkey. It examines the role of alternative tourism in future tourism development plans and proposes public policies necessary to assure sustainability. Although tourism started later in Turkey than in the Western Mediterranean countries it has grown very rapidly during the last three decades and today the country ranks among the top ten countries in the world in terms of both arrivals and receipts. However, most of the tourism development has been in the mass tourism sector or the so-called sun-sea-sand tourism. While crucial for the economic development of Turkey, mass tourism, in the absence of proper planning, has happened in a haphazard manner leading to numerous environmental and socio-cultural problems. This book argues that, in order to mitigate these problems, Turkey should encourage the development of alternative forms of tourism.
Current Debates in Accounting & Finance
This book is a product of the need of understanding the new debates both from the perspective of business management and economics. The first part discusses accounting education and accountancy. In the second part, the relationship between investment and development has been investigated according to entrepreneurship and environment. The next part deals with the current debates on investment in terms of microeconomics. In the fourth part, the factors influencing decision-making in financial markets have been discussed by focusing on volatility, timing, and financial performance. In the last part of the book, current debates are about how managing and hedging risks of new instruments in the financial markets.
Oral and Maxillofacial Surgery
Oral and Maxillofacial Surgery Oral and Maxillofacial Surgery Edited by Lars Andersson, Karl-Erik Kahnberg and M. Anthony Pogrel Oral and Maxillofacial Surgery is a comprehensive reference for all trainees and specialists in oral and maxillofacial surgery, oral surgery, and surgical dentistry. This landmark new resource draws together current research, practice and developments in the field, as expressed by world authorities. The book’s aim is to cover the full scope of oral and maxillofacial surgery, incorporating recent technical and biological developments within the specialty. It provides a uniquely international and contemporary approach, reflecting the exciting developments of techni...
