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MEMBANGUN RESILIENSI BISNIS PERHOTELAN BERLANDASKAN SUMBER DAYA & CRAFTING STRATEGY , BUAH PEMBELAJARAN PANDEMI COVID-19
Pariwisata adalah sektor yang sangat penting bagi pertumbuhan ekonomi Indonesia, begitu juga halnya dengan hotel yang menjadi bagian vital sekaligus penentu keberhasilan sebuah destinasi pariwisata. Permasalahan utama yang dihadapi oleh sektor pariwisata dan perhotelan adalah kerentanannya terhadap berbagai perubahan, baik yang bersifat inkremental seperti perubahan selera pasar, teknologi, rantai pasokan, persaingan, maupun gangguan mendadak seperti bencana. Buku ini ditulis dengan mengambil inti sari dari disertasi penulis yang berjudul "Model Resiliensi Hotel Berbasis Sumber Daya dan Crafting Strategy". Penelitian dilakukan sebagai salah satu persyaratan untuk mendapatkan gelar Doktor Man...
MODEL KEUNGGULAN BERSAING DESTINASI PARIWISATA INDONESIA
Buku ini merupakan ringkasan sederhana dari disertasi yang berjudul "Model Keunggulan Kompetitif Destinasi Pariwisata Indonesia" yang dibuat untuk mendapatkan gelar Doktor dalam bidang Manajemen dan Kewirausahaan di Universitas Prasetiya Mulya, Jakarta. Buku ini merupakan perwujudan cita-cita penulis yang gemas melihat potensi dari ratusan bahkan mungkin ribuan destinasi pariwisata Indonesia yang hanya mampu mendatangkan sekitar enam belas juta wisatawan mancanegara, bila dibandingkan dengan negara-negara tetangga seperti Singapura, Thailand, Vietnam, serta negara-negara Asia lainnya, yang mampu menarik kedatangan jumlah wisatawan mancanegara jauh lebih tinggi dan meraup devisa yang lebih ba...
Prasetiya Mulya EDC On Entrepreneurship Education
Pendidikan kewirausahaan menjadi salah satu isu menarik, mengingat masih banyaknya pendapat bahwa seorang wirausaha dilahirkan dan bukan dibentuk sehingga mereka sangat meragukan keberhasilan pendidikan kewirausahaan. Hasil dari suatu pendidikan kewirausahaan, tidak hanya di Indonesia, masih sering dipertanyakan. Setelah melalui proses pendidikan kewirausahaan, siswa akan menjadi apa atau menjadi bagaimana? Pertanyaan tentang hasil yang dapat diukur dari suatu proses pendidikan adalah hal yang wajar, karena menyangkut penggunaan sumber daya yang tidak sedikit, dan waktu yang cukup banyak dialokasikan oleh para siswa di dalam program. -PrasetiyaMulya-
Coffee Culture
Coffee Culture: Local experiences, Global Connections explores coffee as (1) a major commodity that shapes the lives of millions of people; (2) a product with a dramatic history; (3) a beverage with multiple meanings and uses (energizer, comfort food, addiction, flavouring, and confection); (4) an inspiration for humor and cultural critique; (5) a crop that can help protect biodiversity yet also threaten the environment; (6) a health risk and a health food; and (7) a focus of alternative trade efforts. This book presents coffee as a commodity that ties the world together, from the coffee producers and pickers who tend the plantations in tropical nations, to the middlemen and processors, to the consumers who drink coffee without ever having to think about how the drink reached their hands.
Methods for Policy Research
The analysis of policies with a view to changing them is the subject of this book. Written by an expert on policy research, it shows ways of presenting alternatives to policy-makers with the emphasis on communicating the value and applicability of the research that backs up the policy options. The author employs a pragmatic approach that deals with real world issues, and which presents the processes involved in a step-by-step manner.
Children and Adolescents
General principles of child psychology
Consumer demand for
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Luxury Brand Management
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, t...
The Emergence of Entrepreneurship Policy
This book reveals how government and its allies (like business associations) can help people to start businesses that have the potential to grow rapidly and make major contributions to the economy. Although many entrepreneurs think of government as the enemy, and many policy-makers simply ignore entrepreneurs and potential entrepreneurs, this volume argues that the two groups should be allies, since their goals of building a vibrant economy and new businesses are interconnected. Contributors to the volume assert that mutual education and careful attention to the design of new policies will help this alliance to grow stronger.
Campaspe and Sappho and Phao
This is the finest critical edition of the two earliest comedies written by John Lyly. The text of "Sappho and Phao" is based on a first edition that was never before recognized as such. The text of "Campaspe" has also been take from early editions. The substantial introductions and commentary notes give a new view of Lyly's learning, style, wit and theatrical genius, along with the presentation of the battle of the sexes that offered such vital models for the early Shakespeare. The editors have worked to ensure that the two plays in this joint edition will compliment and illuminate each other. The plays are set in their historical, literary and theatrical context. With modernized spelling, explanations of difficult passages and extensive footnotes, this book will be a welcome addition for anyone interested in English Renaissance drama.
