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Designing Brand Identity
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes fro...
The New Brand Spirit
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
The Enemies of Progress
This polemical book examines the concept of sustainability and presents a critical exploration of its all-pervasive influence on society, arguing that sustainability, manifested in several guises, represents a pernicious and corrosive doctrine that has survived primarily because there seems to be no alternative to its canon: in effect, its bi-partisan appeal has depressed critical engagement and neutered politics. It is a malign philosophy of misanthropy, low aspirations and restraint. This book argues for a destruction of the mantra of sustainability, removing its unthinking status as orthodoxy, and for the reinstatement of the notions of development, progress, experimentation and ambition in its place. Al Gore insists that the ‘debate is over', while musician K.T. Tunstall, spokesperson for ‘Global Cool', a campaign to get stars to minimize their carbon footprint, says ‘so many people are getting involved that it is becoming really quite uncool not to be involved’. This book will say that it might not be cool, but it is imperative to argue against the moralizing of politics so that we can start to unpick the contemporary world of restrictive, sustainable practices.
Brand Management
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Houses of Religions
Houses of Religions are a new phenomenon in urban settings and promise to create a space with religious meaning for everyone in the city; or at least, to be much more than an ecumenical chapel, a church, a synagogue, a temple or a mosque. Projects of Houses and Centers around the globe have contributed to this volume: Bern, Hannover, Berlin, Vienna, Stockholm, Munich, London, New York, Jerusalem, Taipei and Abu Dhabi. Theoretical attempts to understand Houses of Religions and their creation of meaning within multicultural societies set the final accord.
Planning in Divided Cities
Does planning in contested cities inadvertedly make the divisions worse? The 60s and 70s saw a strong role of planning, social engineering, etc but there has since been a move towards a more decentralised ‘community planning’ approach. The book examines urban planning and policy in the context of deeply contested space, where place identity and cultural affinities are reshaping cities. Throughout the world, contentions around identity and territory abound, and in Britain, this problem has found recent expression in debates about multiculturalism and social cohesion. These issues are most visible in the urban arena, where socially polarised communities co-habit cities also marked by divid...
Multifaith Spaces
Multifaith spaces reflect the diversity of the modern world and enable a connection between individuals from different religious backgrounds. These spaces also highlight the complex and sensitive areas of political and social debates regarding the emergence of densely urbanised populations. They hold the potential to encourage connection and dialogue between members of different communities, promoting empathy, community and shared activity for the betterment of society. This book explores the history, development, design and practicalities of multifaith spaces from the early shared religious buildings that had to cater for two or more faiths, to the shared multifaith spaces of modern secular locations such as universities, airports and hospitals. Terry Biddington looks at the architectural, theological, social, legal and practical complexities that arise from the development and use of such spaces. The book also draws together research to enable further development of multifaith spaces.
Advances in Occupational Ergonomics and Safety
Ergonomics touches every man, woman and child each day of their lives whether they recognise it or not. Ergonomics (or lack of it) plays a more significant role in the lives of about two-thirds of the world s population over 10 years of age who work for one-third of their lives to make a living. There are 120 million occupational accidents and injuries and 200,000 fatalities each year according to WHO 95. Occupational accidents, injuries and fatalities are undesired events. The occupational activities are planned and designed, and executed with a purpose under supervision but accidents are not. Hence it stands to reason that better planning, design and execution will help to reduce these und...
Managing Corporate Brands
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
