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Modern Marketing Principles and Practices
Modern Marketing Principles and Practices highlighted the core concepts and latest trends shaping the marketing landscape today. Covering both traditional approaches and cutting-edge digital strategies, this book explores consumer behavior, market segmentation, branding, and content creation, alongside emerging topics like social media, influencer marketing, and data analytics. It also addresses the importance of customer-centric marketing and the role of ethics in building brand loyalty. With practical insights and real-world examples, this book equips readers with the knowledge and tools to navigate the complexities of modern marketing, making it ideal for students, professionals, and entrepreneurs.
Beyond All Bonds: A Revelation
Apsara Valsan settles down in her hard-won seat in a prestigious medical college, little knowing that life as she knew it was going to be turned upside down in totally unexpected ways. Unforseeable, indeed unimaginable things begin to happen to her. She is led to question what she knew about herself and her family. Total strangers seem to know secrets about her which even she did not know, and put her through tests and trials that bring out the deepest powers in her psyche, making her realize ancient and powerful gifts she posessed.This is a story of student life in a medical college, where young medico Apsara confronts startling truths about herself, and is forced to go beyond the safe boundaries of her life and into a mysterious world of dark strangers and unleash potent, magical powers from within her deepest self.
The Traumatized Brain
Useful information and real hope for patients and families whose lives have been altered by traumatic brain injury. A traumatic brain injury is a life-changing event, affecting an individual’s lifestyle, ability to work, relationships—even personality. Whatever caused it—car crash, work accident, sports injury, domestic violence, combat—a severe blow to the head results in acute and, often, lasting symptoms. People with brain injury benefit from understanding, patience, and assistance in recovering their bearings and functioning to their full abilities. In The Traumatized Brain, neuropsychiatrists Drs. Vani Rao and Sandeep Vaishnavi—experts in helping people heal after head traumaâ...
International Journal of Advanced Research in Biotechnology & Nanobiotechnology Volume 2 Issue 2
ABOUT IJARBN International Journal of Advanced Research in Biotechnology & Nanobiotechnology is a Peer-reviewed, Quarterly Scientific Research Journal Published from Amity Institute of Biotechnology, Amity University Madhya Pradesh, Gwalior.
Turning Your Home Upside Down to Downside Up
With everything going Upside down through the Covid season, this book is an effort to bring family bonding downside up. Upside Down to Downside Up is a comprehensive family book encouraging parents to prioritize family and cultivate a happy and thriving environment. The weekly conversation starters by Dr. Prabhan C Mathew is aimed to make your family time more meaningful, being empathetic to your children and seal deeper bonding as a family. With his experience of 25 years of being a family life educator, the author uses research findings in a practical way to relate to any urban family and connect with the struggles that they face. This unique book is sure to engage you in deeper ways with your family and create a contagious fun atmosphere at home. Are you willing to take up this 52-week family challenge and experience the result?
Inderbir Singh's Human Embryology
The new edition of this well-known text brings undergraduates fully up to date with the latest information on human embryology. Beginning with an overview of genetics, the female reproductive system, fertilisation, and early development of the embryo, the following sections each examine the development of a different embryonic system. The genetic and molecular aspects of each system are presented in tabular format and clinical correlations are highlighted in separate boxes to enhance learning. The eleventh edition features new chapters on genetics and molecular biology, the skeletal and muscular system, clinical applications, and embryology ready reckoner. The text is highly illustrated with clinical photographs and tables and each chapter includes case scenarios and review questions for self-assessment. Key points Fully revised, new edition presenting undergraduates with the latest information on human embryology Eleventh edition includes several new chapters Features case scenarios and review questions for self-assessment Previous edition (9789351521181) published in 2014
AKASHVANI
"Akashvani" (English) is a programme journal of ALL INDIA RADIO, it was formerly known as The Indian Listener. It used to serve the listener as a Bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them, take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service, Bombay, started on 22 December, 1935 and was the successor to the Indian Radio Times in English, which was published beginning ...
Phytochemical Drug Discovery for Central Nervous System Disorders
PHYTOCHEMICAL DRUG DISCOVERY FOR CENTRAL NERVOUS SYSTEM DISORDERS Understand herbal and plant-based treatments for chronic disorders with this groundbreaking work Due in part to the aging of the global population, disorders of the central nervous system have become an increasingly grave public health concern in recent years. Demand for pharmaceutical treatments has been correspondingly high, but there are many barriers to the successful development of effective synthetic drugs. Phytomedicines, or plant-based and herbal medicines, have proven to be an effective alternative, boasting lower toxicity and cost and higher efficacy, and one that demands greater research and broader-based practition...
Data Science and Intelligent Applications
This book includes selected papers from the International Conference on Data Science and Intelligent Applications (ICDSIA 2020), hosted by Gandhinagar Institute of Technology (GIT), Gujarat, India, on January 24–25, 2020. The proceedings present original and high-quality contributions on theory and practice concerning emerging technologies in the areas of data science and intelligent applications. The conference provides a forum for researchers from academia and industry to present and share their ideas, views and results, while also helping them approach the challenges of technological advancements from different viewpoints. The contributions cover a broad range of topics, including: coll...
Ethics, Integrity and Aptitude
This book boasts of presenting IAS aspirants with maximum number of case studies presented at one place in this Paper till date. The right way to answer case-study questions are also given so as to facilitate the UPSC candidates to the maximum for scoring best possible marks in this rather difficult paper. Various appendices are given to acquaint UPSC candidates with primary sources of information on this theme; such as; Right to Public Services Legislation in India; The Right of Citizens for Time Bound Delivery of Goods and Services and Redressal of Their Grievances Bill; 2011; India's Citizen's Charter and Grievance Redressal Bill; 2011; Official Secrets Act of India; 1923; and the Interna...
