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Someone Out There Is Listening
Someone Out There is Listening tells the story of Eddie Hazell, a jazz guitar player and vocalist with a unique style unmatched in the last half century. Hazell had a combination of good looks, skills, and style. He was a '50s guy - heady, hopeful, and a believer in the system even though it didn't always work for him. As a rising star, Hazell had great bookings across the country and Canada. He was compared to some of the top stars in the music business, columnists and critics gave him solid reviews and high praise for his performances, and disc jockeys played his recordings and were eager for more. People who knew him had no doubt that he would make the big time - it was only a matter of w...
Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
How to Market the Arts
"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. The chapter starts with a discussion of the nonprofit arts, how they came into existence as we know them today, and how the challenges of our market economy affect them"--
Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Canadian Natural Resource and Environmental Policy, 2nd edition
"This expanded and updated edition of Canadian Natural Resource and Environmental Policy examines policy making in one of the most significant areas of activity in the Canadian economy - natural resources and the environment. It discusses the evolution of resource policies from the early era of exploitation to the present era of resource and environmental management, including the Kyoto Protocol. Using an integrated political economy and policy perspective, the book provides an analytic framework through which ideological perspectives, administrative structures, and substantive issues are explored." --Résumé de l'éditeur.
Megaprojects and Risk
Megaprojects and Risk provides the first detailed examination of the phenomenon of megaprojects. It is a fascinating account of how the promoters of multi-billion dollar megaprojects systematically and self-servingly misinform parliaments, the public and the media in order to get projects approved and built. It shows, in unusual depth, how the formula for approval is an unhealthy cocktail of underestimated costs, overestimated revenues, undervalued environmental impacts and overvalued economic development effects. This results in projects that are extremely risky, but where the risk is concealed from MPs, taxpayers and investors. The authors not only explore the problems but also suggest practical solutions drawing on theory, experience and hard, scientific evidence from the several hundred projects in twenty nations and five continents that illustrate the book. Accessibly written, it will be the standard reference for students, scholars, planners, economists, auditors, politicians and interested citizens for many years to come.
Canadian Natural Resource and Environmental Policy, 2nd ed.
This book provides an analytic framework from which the foundation of ideological perspectives, administrative structures, and substantive issues are explored. Departing from traditional approaches that emphasize a single discipline or perspective, it offers an interdisciplinary framework with which to think through ecological, political, economic, and social issues. It also provides a multi-stage analysis of policy making from agenda setting through the evaluation process. The integration of social science perspectives and the combination of theoretical and empirical work make this innovative book one of the most comprehensive analyses of Canadian natural resource and environmental policy to date.
Nuclear News
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