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Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financ...
Global Marketing Strategies for the Promotion of Luxury Goods
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
In Search of the Lost Decade
In 1983, following a military dictatorship that left thousands dead and disappeared and the economy in ruins, Raúl Alfonsín was elected president of Argentina on the strength of his pledge to prosecute the armed forces for their crimes and restore a measure of material well-being to Argentine lives. Food, housing, and full employment became the litmus tests of the new democracy. In Search of the Lost Decade reconsiders Argentina’s transition to democracy by examining the everyday meanings of rights and the lived experience of democratic return, far beyond the ballot box and corridors of power. Beginning with promises to eliminate hunger and ending with food shortages and burning supermarkets, Jennifer Adair provides an in-depth account of the Alfonsín government’s unfulfilled projects to ensure basic needs against the backdrop of a looming neoliberal world order. As it moves from the presidential palace to the streets, this original book offers a compelling reinterpretation of post-dictatorship Argentina and Latin America’s so-called lost decade.
Between Revolution and the Ballot Box
This is a comprehensive study of the formative years of the Argentine Radical Party.
Humanities
"The one source that sets reference collections on Latin American studies apart from all other geographic areas of the world.... The Handbook has provided scholars interested in Latin America with a bibliographical source of a quality unavailable to scholars in most other branches of area studies." —Latin American Research Review Beginning with volume 41 (1979), the University of Texas Press became the publisher of the Handbook of Latin American Studies, the most comprehensive annual bibliography in the field. Compiled by the Hispanic Division of the Library of Congress and annotated by a corps of more than 130 specialists in various disciplines, the Handbook alternates from year to year b...
Argentina's Radical Party and Popular Mobilization, 1916–1930
Democracy has always been an especially volatile form of government, and efforts to create it in places like Iraq need to take into account the historical conditions for its success and sustainability. In this book, Joel Horowitz examines its first appearance in a country that appeared to satisfy all the criteria that political development theorists of the 1950s and 1960s identified as crucial. This experiment lasted in Argentina from 1916 to 1930, when it ended in a military coup that left a troubled political legacy for decades to come. What explains the initial success but ultimate failure of democracy during this period? Horowitz challenges previous interpretations that emphasize the rol...
Children’s Culture and Citizenship in Argentina
Argentina’s Billiken was the world’s longest-running children’s magazine, publishing 5144 issues over one hundred years. It educated and entertained generations of schoolchildren and came to occupy a central role in Argentine cultural life. This volume offers the first academic history of the whole lifespan of Billiken as a print magazine, through to its transition into a digital brand. As an editorial project founded at the time of the massification of print culture, Billiken was in the business of creating future citizens. From its transnational and literary beginnings, Billiken quickly became organised around the school year, offering valuable extra-curricular material aligned to th...
The Routledge History of Fashion and Dress, 1800 to the Present
The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to res...
Global Branding: Breakthroughs in Research and Practice
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Fashion and Textiles: Breakthroughs in Research and Practice
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
