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The Cult of the Ego
Goethe once remarked that "every emancipation of the spirit is pernicious unless there is a corresponding growth of control." This remark may be taken as a motto for Eugene Goodheart's study of an aspect of the cultural history of the past two hundred years. In separate chapters on Rousseau, Stendhal, Goethe and Carlyle, Dostoevsky, Whitman, Lawrence, and Joyce, Goodheart discovers a community of concern which he calls the cult of the ego. All these writers examined here in one way or another deal with "the emancipation of the spirit" with all its promise and danger. The characteristic attempt is to "extend the boundaries of the self by going beyond the area of safety" and. thereby risking e...
Communication Management
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Masterplots
A digest of plots and critical evaluation "from works written by authors from Europe, Russia, and Asia"--Publisher's catalog.
Desperate Storytelling
Desperate Storytelling demonstrates how writers from Byron to Saul Bellow have embraced Cervantes's vision of the artist as creative exile, born to tell tales of valor and nobility yet doomed to recognize the world's banal reality. Forced to portray adventure in a reductive voice, these writers have immersed heroism in madness and narrative in mockery. Their fictions reflect an awareness of life's absurdities, yet a refusal to forsake the ideal. Reassessing the post-Romantic literary consciousness, Roger B. Salomon explores the many permutations of the mock-heroic mode, the complex aesthetic instrument brought into being by Cervantes, one by which a writer takes on a dual role as both nostal...
Unfinished Revolutions
Original essays that show how the French Revolution continues to influence that country to the present day.
Jews and Magic in Medici Florence
In the seventeenth century, Florence was the splendid capital of the Medici Grand Dukedom of Tuscany. Meanwhile, the Jews in its tiny Ghetto struggled to earn a living by any possible means, especially loan-sharking, rag-picking and second-hand dealing. They were viewed as an uncanny people with rare supernatural powers, and Benedetto Blanisa businessman and aspiring scholar from a distinguished Ghetto dynastysought to parlay his alleged mastery of astrology, alchemy and Kabbalah into a grand position at the Medici Court. He won the patronage of Don Giovanni dei Medici, a scion of the ruling family, and for six tumultuous years their lives were inextricably linked. Edward Goldberg reveals the dramas of daily life behind the scenes in the Pitti Palace and in the narrow byways of the Florentine Ghetto, using thousands of new documents from the Medici Granducal Archive. He shows that truthespecially historical truthcan be stranger than fiction, when viewed through the eyes of the people most immediately involved.
Global Branding: Breakthroughs in Research and Practice
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
The Cambridge Companion to Henry Fielding
Now best known for three great novels - Tom Jones, Joseph Andrews and Amelia - Henry Fielding (1707–54) was one of the most controversial figures of his time. Prominent first as a playwright, then as a novelist and political journalist, and finally as a justice of peace, Fielding made a substantial contribution to eighteenth-century culture, and was hugely influential in the development of the novel as a form, both in Britain and more widely in Europe. This collection of specially-commissioned essays by leading scholars describes and analyses the many facets of Fielding's work in theatre, fiction, journalism and politics. In addition it assesses his unique contribution to the rise of the novel as the dominant literary form, the development of the law, and the political and literary culture of eighteenth-century Britain. Including a chronology and guide to further reading, this volume offers a comprehensive account of Fielding's life and work.
