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Measuring Marketing and Brand Communications Performance
Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and appr...
Marketing and Management Sciences
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Reimagining Global Marketing: Innovations Focused on the Digitalized World
This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022. This compendium aims to collate the ideas generated in the conference and bring them to the readers. The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment...
Research Anthology on Approaches to Social and Sustainable Entrepreneurship
Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.
Business Advancement through Technology Volume I
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.
Institutional Building in Albania
"This is the final book of the project STRIDE 1--Promotion of pilot centres for training and support to professionalism in public and private institutions in Albania, TEMPUS programme, European Union (2002-2004) IB_JEP-16132-2001 (2002-2005). The project ... aimed at the design and experimental activation of master courses for the public administration ..."--P. 5.
Handbook of Research on Value Creation for Small and Micro Social Enterprises
In the corporate world, businesses are focused on increasing their revenues but ignore the cries of social and environmental concerns from nearby communities. At the other end of the spectrum, nonprofits seek to help their local communities but are constantly required to create fundraisers without having adequate time to put those collected donations to use. The world needs an industry to combine civic engagement and public service with wealth and value creation to provide self-sustaining opportunities for public services that are sometimes overlooked or ignored. The Handbook of Research on Value Creation for Small and Micro Social Enterprises defines the concept of social enterprise and pro...
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Marketing Communications for Local Nonprofit Organizations
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximu...
Contemporary Issues in Management
This book is for upper-level students, managers and academics who are interested in exploring the Šmessy reality� of the contemporary workplace and in considering how things might be done differently. In particular, it offers a critical perspective on
