Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Portfolio Management For New Products
A powerful new approach to maximizing the value of your company's product development projects.
Winning At New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Handbook on Business to Business Marketing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business m...
Managing High-Technology Programs and Projects
Jetzt erscheint der beliebte Bestseller zum Projektmanagement in der 3. aktualisierten Auflage. Er bietet topaktuellste Informationen zu den wichtigsten Themen in diesem Bereich. "Managing High-Technology Programs and Projects" bietet eine umfassende, praxisbezogene und vereinheitlichte Darstellung zum Management komplexer Programme und Projekte. Der Band beschreibt alle Aspekte beim Management komplexer Projekte sehr detailliert, wobei der Schwerpunkt auf neuen Technologien liegt. Diskutiert werden u.a. Entwicklungen im Bereich des Internet, die zunehmende Bedeutung des Projektmanagement in Unternehmen, das Streben nach immer leistungsstärkeren, integrierten Softwareanwendungen im Projektmanagement sowie der verstärkte Einsatz formalisierter Methoden zur Risikoanalyse und zur Überwachung des Projektfortschritts. Autor Russell Archibald ist ein versierter Projektmanager mit umfangreicher Erfahrung im internationalen Umfeld und in einer Vielzahl von Branchen.
Advancing Uncertain Combinatorics through Graphization, Hyperization, and Uncertainization: Fuzzy, Neutrosophic, Soft, Rough, and Beyond
This book is the fifth volume in the series of Collected Papers on Advancing Uncertain Combinatorics through Graphization, Hyperization, and Uncertainization: Fuzzy, Neutrosophic, Soft, Rough, and Beyond. This volume specifically delves into the concept of Various SuperHyperConcepts, building on the foundational advancements introduced in previous volumes. The series aims to explore the ongoing evolution of uncertain combinatorics through innovative methodologies such as graphization, hyperization, and uncertainization. These approaches integrate and extend core concepts from fuzzy, neutrosophic, soft, and rough set theories, providing robust frameworks to model and analyze the inherent comp...
How to Become Innovative
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much m...
User Driven Product Development
User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: * The framework of user-driven product development * Information competences demanded by user-driven product development * How to collaborate with users about new product projects * The user-interacting potential of information and web technol
