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Etnik Pazarlama
Dünyadaki ilk etnik pazarlama örneklerinden birisi Nestle tarafından 1909 yılında Türkiye’de gerçekleştirilmiştir. Etnik pazarlama, çağımıza özgü olarak küresel piyasalara yeni bir bakış açısı getirmiştir. Bu anlayış; tüketicileri tek bir açıdan değerlendirmekten öte onların etnik yapılarıyla birleşerek, kültürel, dinsel ve sosyal yönlerine odaklanarak farklı çözümler sunmayı amaçlar. Yani etnik pazarlama anlayışı, herhangi bir pazarda, tüketicilerin etnik yapılarını analiz ederek onların ihtiyaçlarına uygun mal ve hizmet sunulmasına odaklanır. İşte bu kitap; günümüzün ve geleceğin bir pazarlama trendi olan etnik pazarlamanın öneminin ortaya koyulması açısından ele alınmıştır. Bu kitap; rekabetin yoğun olduğu küresel piyasalarda, işletmelerin rakiplerinin önüne geçmesini sağlayarak geleceğin işletmeleri olmalarına katkıda bulunacaktır.
Handbook of Research on Representing Health and Medicine in Modern Media
Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing ...
Displacing Fictions of Orhan Pamuk
Displacing Fictions of Orhan Pamuk: Beyond the Bridge questions the prevailing relevance and violence of the bridge metaphor for literature through new readings of Orhan Pamuk. This book argues that despite its association with connection, dialogue, and reconciliation, the bridge is an inherently violent structure that controls movement by regulating it. Drawing on deconstruction and Derrida, the author argues for a rethinking of the intrinsic connection between the bridge and the writings of Orhan Pamuk. Exploring Pamuk’s significance as an author of the world literature canon, this book investigates the history and theory of the discipline as a bridge. Identifying new metaphors in Pamuk’s work, Hande Gürses shows the political potential of moving beyond the bridge. As people, lands, and ideas keep moving, Displacing Fictions of Orhan Pamuk argues for an urgent need for new metaphors to understand and represent the realities of our contemporary world.
Authoritarianism and Resistance in Turkey
This book offers an in-depth overview of Turkish history and politics essential for understanding contemporary Turkey. It presents an analysis on a number of key issues from gender inequality to Islamism to urban regeneration. Based on interviews with leading intellectuals and academics from Turkey, the book’s theme follows the dramatic transformations that have occurred from the 1980 military coup to the coup attempt of 2016 and its aftermath. It further draws attention to the global flows of capital, goods, ideas, and technologies that continue to influence both mainstream and dissident politics. By doing so, the book tries to unsettle the assumption that Erdoğan and his Islamic ideology are the sole actors in contemporary Turkey. This book provides unusual insight into the Turkish society bringing various topics together, and increases the dialogue for people interested in democratic struggles in 21st century under neoliberal authoritarian regimes in general.
Current Debates on Sustainable Development
Growing literature on the green energy/capitalism, renewable/clean energy, and environmentally friendly production and consumption processes make sustainability concept more visible. Researches and studies about these concepts help to provide policy recommendations for the future. The book contributes to the growth and development literature by evaluating different development approaches. Additionally, given policy recommendations to support developing countries in the sustainable development process is another strength of this book.
Development and Foreign Policy in Turkey
This book sketches an institutional political economy framework to discuss the interaction between development and foreign policy in the global South with reference to Turkey. The authors argue that although the developmental state framework has commonly been employed to explore domestic economic development processes without analytically focusing on the foreign policy dimension, developmental state institutions are highly relevant in the creation and pursuit of a development-oriented foreign policy at a time of growing uncertainty marred by geopolitical and geoeconomic tensions. The book develops a two-level ‘Regime Coherence Framework’ to account for the domestic and international dimensions of development-oriented foreign policy. The main argument posits that the development regime in Turkey and associated foreign policies lack coherence, due to weak institutional complementarities between economic governance, state-business relations, and financial statecraft at the domestic-external nexus.
Representations of Violence In Literature, Culture And Arts Conference Proceedings 2021 Edebiyat, Kültür ve Sanatta Şiddet Temsilleri Konferans Bildiriler Kitabı 2021
In his foreword to World Report on Violence and Health, published by the World Health Organization (WHO) in 2002, Nelson Mandela states that “the twentieth century will be remembered as a century marked by violence”. Now we are nearly at the end of the first quarter of the twenty-first century, but violence still permeates in our lives at various levels. Various forms of violence occurring at levels of interpersonal, self-directed, collective, state, warfare, child and youth violence, intimate partner violence, environmental violence, and animal violence lay bare the complexity and pervasiveness of the phenomenon, yet it also brings along the necessity to discuss violence from multiple p...
The New Sultan
"In a world of rising tensions between Russia and the United States, the Middle East and Europe, Sunnis and Shiites, Islamism and liberalism, Turkey is at the epicentre. And at the heart of Turkey is its right-wing populist president, Recep Tayyip Erdo?an. Since 2002, Erdo?an has consolidated his hold on domestic politics while using military and diplomatic means to solidify Turkey as a regional power. His crackdown has been brutal and consistent - scores of journalists arrested, academics officially banned from leaving the country, university deans fired and many of the highest-ranking military officers arrested. In some senses, the nefarious and failed 2016 coup has given Erdo?an the licen...
Muhafazakar Düşünce Dergisi 50. Sayı
Modernitenin hüküm sürdüğü çağlarda insanların karşı karşıya olduğu siyasal ve toplumsal sorunların giderek arttığı ve karmaşık bir görünüm kazandığı açıktır. Muhafazakârlık da, diğer ideolojiler gibi, bu sorunlara çözüm üretme iddiasındadır. Ancak muhafazakârlığı diğer pek çok ideolojiden farklılaştığı husus söz konusu iddianın somut, uygulanabilir ve gerçekçi bir zemin üzerine oturmasıdır. Bu bakımdan, muhafazakarlığın evrensel ve yerel gerçeklikleri göz önünde bulundurarak ve ütopik hayallere kapılmadan insanlığın ihtiyaçlarına cevap verecek bütünlüklü bir siyasal ve toplumsal bakış açısına sahip olduğu söyl...
