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Values Sell
A guide for creative sales and distribution strategies.
Marketing That Matters
If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors.'' ....As you might guess, this book does not advocate your grandfather's concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today's intensely competitive an...
True to Yourself
Business can be beautiful. If any overarching theme characterizes the books in this series, that's it. And the notion that starting or running a business can be a joyful experience emerges more clearly than ever in this inspiring book by Mark Albion. Mark's topic is leadership, one of the most fundamental aspects of any organization - and perhap...
Mission, Inc
Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first - what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their front-and-center commitment to doing good makes social enterprises immensely attractive. But if you want to run one successfully, you have to manage a tricky balancing act. How can you be as efficient as any of your for-profit or nonprofit competitors while at the same time staying true to your social purpose? In this groundbreaking guide, social entrepreneurs Kevin Lynch and Julius Walls draw on th...
Introduction to Recreation and Leisure
Introduction to Recreation and Leisure, Fourth Edition With HKPropel Access, presents a comprehensive view of the multifaceted, expansive field of recreation and leisure. This full-color text grounds students in the historical, philosophical, and social aspects of the industry. Community parks and recreation departments, nonprofit organizations, and commercial recreation and ecotourism enterprises are thoroughly explored. Students learn about various enriching educational programs and services for people of all ages. The contributing authors are more than 40 professors and professionals from across the globe—including the United States, Canada, Europe, Brazil, China, and Nigeria—who offe...
Dealing with the Tough Stuff
This is what you won't read about in business school. Through decades of running businesses, Lisa, Margot and the case-study interviewees included here have learned about dealing with 'the tough-stuff'. The narrators and contributors provide guidance and counsel and relate true, sometimes shocking, stories about their companies that exemplify the hardships other entrepreneurs will encounter. Because the contributors are diverse leaders from various sectors and industries the book is useful to new, existing and shifting entrepreneurs. It follows the trajectories of successful business leaders throughout the nation who have faced a host of problems and survived. Here is a book that readers can look to for affirmation, hope and tools. The authors and case-study participants supply tried-and-true methods for addressing these struggles. ' Dealing with the Tough Stuff ' is honest help told through entrepreneurs' engaging stories of failure and triumph.
Street Smart Sustainability
Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process?from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization?s very DNA. Through illustrative examples from a wide variety of industries, this book shows how to: ? Design sustainable products ? Green your facilities ? Find green vendors ? Use renewable energy ? Reduce harmful emissions ? Recycle waste products, and more The emphasis is on practicality? stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization. enough.
Values-Driven Business
In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.
Growing Local Value
Growing a successful business is about meeting the needs of customers—and, by extension, the needs of the entire community. Turn your business into a good citizen and you can help ensure its success and contribute to making your community a great place to live and work. Growing Local Value shows how to build a values-driven business that is deeply embedded in local life. Drawing on real-world examples from Greyston Bakery, Wild Planet Toys, Powell's Books, and many other companies, Laury Hammel and Gun Denhart show how you can leverage every aspect of your business—from product creation to employee recruitment, vendor selection, and raising capital—to benefit both the community and the bottom line. Growing Local Value explores in depth how your business can contribute to its community—and the benefits it will receive when it does.
