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Marketing That Matters
A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
Street Smart Sustainability
Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process?from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization?s very DNA. Through illustrative examples from a wide variety of industries, this book shows how to: ? Design sustainable products ? Green your facilities ? Find green vendors ? Use renewable energy ? Reduce harmful emissions ? Recycle waste products, and more The emphasis is on practicality? stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization. enough.
Dealing with the Tough Stuff
This is what you won't read about in business school. Through decades of running businesses, Lisa, Margot and the case-study interviewees included here have learned about dealing with 'the tough-stuff'. The narrators and contributors provide guidance and counsel and relate true, sometimes shocking, stories about their companies that exemplify the hardships other entrepreneurs will encounter. Because the contributors are diverse leaders from various sectors and industries the book is useful to new, existing and shifting entrepreneurs. It follows the trajectories of successful business leaders throughout the nation who have faced a host of problems and survived. Here is a book that readers can look to for affirmation, hope and tools. The authors and case-study participants supply tried-and-true methods for addressing these struggles. ' Dealing with the Tough Stuff ' is honest help told through entrepreneurs' engaging stories of failure and triumph.
True to Yourself
Providing potent, practical advice for leaders looking to make their small business profitable and sustainable, Albion shows how by embodying competence, commitment, and compassion any small businessperson can lead more effectively by revealing tried-and-true methods for keeping a values-based business on track.
Culture and Media
Indian ecocriticism has not yet adequately demonstrated the applicability of ecological/deep ecological/tinai principles to visual texts. Culture and Media: Ecocritical Explorations closes this gap at the most opportune moment. Though this volume accommodates ecologically oriented interpretations from several cultures across the world, it reserves the centre stage for Indian ecocriticism and ecotheory quite appropriately. The volume effectively challenges the major documents on ecocriticism and theory (published by international presses), which have been reluctant to give space to tinai criticism and theory that transcend Dravidian or Tamil boundaries. The day is not far when cinema of the world, shaped by tinai theory, will employ tinai hermeneutics to gain fresh insight, which, in turn, will feed into the processes of creation and production of relevant and great movies.
Peak
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
The Library PR Handbook
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.
Values Sell
Values Sell is jam-packed with colorful and inspiring vignettes from some of America's most enterprising small companies. In these pages, your eyes will be opened and your spirits lifted through the experiences of dynamic enterprises such as Birkenstock USA, Tweezer man, Mountain Equipment Co-op, French Meadow Bakery & Cafe, Tom's of Maine, Eart...
Values-Driven Business
Read This Book...if you own or run a business or if you're thinking of starting one....if you think there has to be more to doing business than just making money....if you feel ''there's got to be a way'' to run a successful business without driving yourself and your employees to early graves....if you want to know how to build a business that will reflect your personal values, not force you to hide them....if you're studying business and you want to know what business can do at its best....if you've been hearing about ''corporate social responsibility'' or ''the triple bottom line'' and you wonder what all the fuss is about - or if you think those ideas apply only to major corporations....i...
