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The Marketing Planning Coach
By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone with a product or service to market Where will this book take you? * You will have a fully fledged business plan ready to implement and track How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals
TechGnosis
TechGnosis is a cult classic of media studies that straddles the line between academic discourse and popular culture; it appeals to both those secular and spiritual, to fans of cyberpunk and hacker literature and culture as much as new-thought adherents and spiritual seekers How does our fascination with technology intersect with the religious imagination? In TechGnosis—a cult classic now updated and reissued with a new afterword—Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah. The final chapters address the apocalyptic dreams that haunt technology, providing vital historical context as well as new ways to think about a future defined by the mutant intermingling of mind and machine, nightmare and fantasy.
Marketing in a Week
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing. This third edition has been fully revised and updated for the 2002 series relaunch.
Activated Carbon
Activated carbons have been found a large variety of applications in several fields, such as chromatography, medicine, gas storage and environmental protection, among others. Most of these applications require tailored physical-chemistry properties, regarding purity, particles shape, mechanical resistance, homogeneity, surface composition, specific surface area and porosity. Because of their especial properties, activated carbons have attracted increasing attention for several years. As supports and catalysts, they have been used in several reactions both in gas and liquid phases, such as hydrogenation/dehydrogenation, oxidation/reduction, decomposition of hydrocarbons, halogenation and methanation, among others. This book reviews the applications, preparation, properties synthesis, and uses of activated carbon.
The Biochemistry of Plants
The Biochemistry of Plants, Volume 14: Carbohydrates provides information pertinent to the fundamental aspects of plant biochemistry. This book deals with the function and structure of the plant cell wall by describing the physical and chemical properties of cell wall components. Organized into 11 chapters, this volume begins with an overview of hexose phosphate metabolism in nonphotosynthetic tissues. This text then examines the findings in fructan structures, conformations, and linkages, the enzymes involved in fructan synthesis and degradation, and their cellular regulation, location, and metabolic role in plants. Other chapters consider the methods employing enzymes to determine starch structure. This book discusses as well the different biosynthetic modes of plant cell walls. The final chapter deals with the various environmental factors that influence expression of the ?-amylase gene, suggesting how molecular biology may help in understanding carbohydrate biochemistry and the enzymes involved in carbohydrate synthesis and metabolism. This book is a valuable resource for plant biochemists.
Marketing In A Week
Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best p...
The Ultimate Marketing & PR Book
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Prophetic Voice in Protestant Christianity
The Bethany History Series are books previously published by The Bethany Press Bethany Fellowship was founded by five families in 1945. The name "Bethany" was chosen because it was a place Jesus would retreat with his disciples for rest, prayer and reflection.
Eric Drummond and his Legacies
This book shows how the first institution of global governance was conceived and operated. It provides a new assessment of its architect, Eric Drummond, the first Secretary-General of the League of Nations, appointed a century ago. The authors conclude that he stands in the front rank of the 12 men who have occupied the post of Secretary-General of the League or its successor, the UN. Part 1 describes his character and leadership. His influence in shaping the International Civil Service, the ‘beating heart’ of the League, is the subject of Part 2, which also shows how the young staff he appointed responded with imagination and creativity to the political, economic and social problems that followed World War I. Part 3 shows the influence of these early origins on today’s global organizations and the large scale absorption of League policies, programmes, practices and staff into the UN and its Specialized Agencies.
Successful Marketing in a Week
The ability to understand marketing is crucial to anyone who wants to advance their career. Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.
