Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Ethics, Social Responsibility and Sustainability in Marketing
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make th...
Influencer Marketing
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including ho...
The Cornellian
None
The Hasidic Tale
Story-telling has been an integral part of the hasidic movement from its inception. Stories about the hasidic leaders and their mystical powers attracted followers and maintained their devotion, and still do so today. This important work, based on analysis of all the published anthologies of such stories, presents them by theme and traces their origins. Originally published in Hebrew and expanded for this edition, it makes a fascinating contribution to the history of hasidism, of Hebrew literature, and of Jewish popular culture.
Imagining Holiness
"Hasidic tales are often read as charming, timeless expressions of Jewish spirituality. The best-known versions of these stories, however, have been rewritten for audiences outside traditional Judaism and few works have explored Hasidic tales as they were created by Hasidic Jews." "In Imagining Holiness Justin Lewis offers a radical reappraisal of how we think of Hasidic tales, calling into question received notions of authenticity. He focuses his study on the neglected Hasidic literature of the early twentieth century - primarily the work of Israel Berger and Abraham Hayim Michelson - and the literary and historical dynamics of its emergence, posing questions about its place in Hasidic soci...
Katalog
None
The Problem of Pure Consciousness
Are mystical experiences formed by the mystic's cultural background and concepts, as ""constructivists"" maintain, or do mystics sometimes transcend language, belief, and culturally conditioned expectations? Do mystical experiences differ throughout the various religious traditions, as""pluralists"" contend, or are they somehow ecumenical? The contributors to this collection scrutinize a common mystical experience, the ""pure consciousness event""--The experience of being awake but devoid of intentional content--in order to answer these questions. Through the use of historical Hindu, Buddhist,
Heretical Christianity Exposed Thru Genealogy
Book exposing heretical breeding and other secrets of christianity.
The Heart of the Matter
"Judaism, like all the great religions, has a strand within it that sees inward devotion as an opening of the human heart to God's presence. This voice is not always easy to hear in a tradition where so much attention is devoted to the how rather than the why of religious living. The devotional claim, certainly a key part of Judaism's biblical heritage, has reasserted itself in the teachings of individual mystics and in the emergence of religious movements over the long course of Jewish history. This volume represents Rabbi Arthur Green's own quest for such a Judaism, both as a scholar and as a contemporary seeker. This collection of essays brings together Green's scholarly writings, centere...
