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Understanding Media
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owne...
The Beloved Girls
"It's a funny old house. They have this ceremony every summer . . . There's an old chapel, in the grounds of the house. It's half-derelict. The Hunters keep bees in there. Every year, on the same day, the family processes to the chapel. They open the combs, taste the honey. Take it back to the house. Half for them -" my father winced, as though he had bitten down on a sore tooth. "And half for us." Catherine, a successful barrister, vanishes from a train station on the eve of her anniversary. Is it because she saw a figure - someone she believed long dead? Or was it a shadow cast by her troubled, fractured mind? The answer lies buried in the past. It lies in the events of the hot, seismic su...
Transmedia Television
The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies in...
Understanding Media: Inside Celebrity
Understanding Media cites current scholarship to shed light on how celebrities are manufactured by media and why audiences respond as they do. With case studies ranging from King Louis XIV to pop star Kylie Minogue, it examines the construction of celebrity in four concepts: history, text, production, and audience. Areas of discussion include:
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including Tik...
The New Politics of Class
This book explores the new politics of class in 21st century Britain. It shows how the changing shape of the class structure since 1945 has led political parties to change, which has both reduced class voting and increased class non-voting. This argument is developed in three stages. The first is to show that there has been enormous social continuity in class divisions. The authors demonstrate this using extensive evidence on class and educational inequality, perceptions of inequality, identity and awareness, and political attitudes over more than fifty years. The second stage is to show that there has been enormous political change in response to changing class sizes. Party policies, politi...
Social Media Marketing
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measur...
AFX 3
AFX Magazine issue 3. This issue contains Connecticut's own Mr. Evo (David Rokowski) and the ECT Car club and the new excitement their bringing to the custom auto scene.
More of Me
Teva's life seems normal: school, friends, boyfriend. But at home she hides an impossible secret. Eleven other Tevas. Because once a year, Teva separates into two, leaving a younger version of herself stuck at the same age, in the same house... watching the new Teva live the life that she'd been living. But as her seventeenth birthday rolls around, Teva is determined not to let it happen again. She's going to fight for her future. Even if that means fighting herself.
