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Eyetracking Web Usability
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
TOXICOLOGY OF THE EYE
The purpose of this book is to present a synopsis of what is known about substances that have toxic properties injurious to the eyes, disturbing to vision, or affecting eyes in other unwanted ways. The coverage is truly comprehensive, encompassing local and systemic, acute and chronic, human and veterinary toxicology of the eye. The text summarizes mechanisms of injury, treatments, and other relevant knowledge for more than 3000 alphabetized substances - essentially all those on which public information is available. Also described are systemic side effects of ophthalmologic drugs, treatment of chemical burns of the eyes, and testing methods and species specificity for toxic effects on the eyes. Facilitating access to this prodigious amount of information is a large index that cross-references substances and effects, including numerous synonyms. This monumental work is a truly definitive text and a highly useful reference book that should be available to every ophthalmologist, emergency room, and medical library.
Shining
"Shining" is a 2018 Scars Publications' cc&d magazine (v284) poetry and short story book by assorted writers and artists. "Children, Churches and Daddies" (AKA cc&d, subtitle "the UN-religious, NON-family oriented literary and art magazine) has been printed in many forms since it's inception in 1993, but since 2014 cc&d has been released every other month (with bonus issues) as a 6"x9" perfect-bound paperback book, with not only it's usual ISSN# (print ISSN# 1068-5154, Internet ISSN# 1555-1555), but also an ISBN#. With ISBN#s for issue/book releases, all issues now carry a title to accompany the new format, reflecting the writing inside the book and the cover design. Writers and artists in t...
UCSF Magazine
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Historical Dictionary of Scandinavian Cinema
Although relatively small, the northern countries of Scandinavia have made a disproportionately large contribution to world cinema. Indeed, some of their films are among the best known of all times, including The Seventh Seal, Dancer in the Dark, and The Girl with the Dragon Tattoo. And Scandinavian directors are also among the best known, just to mention Ingmar Bergman and Lars von Trier. But there is much more to the cinema of Denmark, Norway, Sweden, Finland and Iceland than that, and this book shows us what they have been accomplishing over more than a century from the beginnings of cinema until the present. The Historical Dictionary of Scandinavian Cinema shows just how long and busy th...
Classical Music For Dummies
Classical music was never meant to be an art for snobs! In the 1700s and 1800s, classical music was popular music. People went to concerts with their friends, they brought snacks and drinks, and cheered right in the middle of the concert. Well, guess what? Three hundred years later, that music is just as catchy, thrilling, and emotional. From Bach to Mozart and Chopin, history's greatest composers have stood the test of time and continue to delight listeners from all walks of life. And in Classical Music For Dummies, you'll dive deeply into some of the greatest pieces of music ever written. You'll also get: A second-by-second listening guide to some of history's greatest pieces, annotated wi...
Kierkegaard and His Danish Contemporaries: Philosophy, politics and social theory
The present volume features articles that employ source-work research in order to explore the individual Danish sources of Kierkegaard's thought. The volume is divided into three tomes in order to cover the different fields of influence.Tome I is dedicated to exploring the sources that fall under the rubrics, Philosophy, Politics and Social Theory. With regard to philosophy, Kierkegaard read the works of all the foremost Danish thinkers of the time and their German antecedents, in particular Cont, Schilling and Hegel. While he was sympathetic to individual ideas offered by this tradition, he was generally keen to criticise the German model of philosophy and to propose a new paradigm for phil...
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Deep-Sea Fishes
A comprehensive account of deep-sea fishes, covering evolution, ecology and the potential threats posed by the growing fishing industry.
Making Data Talk
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with ho...
