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Market Your Way to Growth
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will env...
8 estratégias de marketing para crescer
O guru do marketing Philip Kotler e o estrategista Milton Kotler ensinam como sobreviver a uma economia difícil. “Os irmãos Kotler são os mestres do marketing e da estratégia! Eles podem lhe mostrar como transformar sua estratégia de marketing em uma estratégia de crescimento.” – Hermann Simon, presidente da Simon-Kucher & Partners Para conquistar novos clientes em um mundo cheio de desafios, é fundamental usar estratégias de marketing criativas. Neste livro, Philip e Milton Kotler explicam, na linguagem clara e acessível de sempre, nove megatendências que oferecerão novas oportunidades nos próximos anos. Elas incluem, entre outras, a redistribuição mundial de riqueza, a ...
Muslims in Motion
In Muslims in Motion, Nazli Kibria provides a comparative look at Bangladeshi Muslims in different global contexts--including Britain, the U.S., the Middle East, and Malaysia. Kibria examines international migrant flows from Bangladesh, and considers how such migrations continue to shape Islamization in these areas. Having conducted more than 200 in-depth interviews, she explores how, in societies as different as these, migrant Muslims, in their everyday lives, strive to achieve economic gains, sustain community and family life, and realize a sense of dignity and honor. Muslims in Motion offers fresh insights into the prominence of Islam in these communities, especially an Islam defined by fundamentalist movements and ideologies. Kibria also focuses on the complex significance of nationality--with rich analyses of the diaspora, the role of gender and class, and the multiple identities of the migrants, she shows how nationality can be both a critical source of support and also of difficulty for many in their efforts to attain lives of dignity. By bringing to life a vast range of experiences, this book challenges prevailing stereotypes of Muslims.
Digital Contact Tracing for Pandemic Response
"Technologies of digital contact tracing have been used in several countries to help in the surveillance and containment of COVID-19. These technologies have promise, but they also raise important ethical, legal, and governance challenges that require comprehensive analysis in order to support decision-making. Johns Hopkins University recognized the importance of helping to guide this process and organized an expert group with members from inside and outside the university. This expert group urges a stepwise approach that prioritizes the alignment of technology with public health needs, building choice into design architecture and capturing real-world results and impacts to allow for adjustments as required"--
Essentials of Modern Marketing
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real...
Development, Neoliberalism, and Islamism in South Asia
This monograph analyzes development through an examination of those class relations and how they are situated vis-à-vis the politics of development and economic globalization in Bangladesh, and how they shape aid delivery mechanisms and aid recipients’ choices in participating in such program. One of the main findings is that development in Bangladesh relies on dual hegemony, which he articulates as an alliance between the new Bangladeshi political and economic elite and the Western international aid/development industry. He argues that dual hegemony functions in such a way that it erodes the Bangladeshi middle-class and reinforces class and caste differences through the privatization of the public sector and greater fragmentation of civil society. This book is of interest to scholars of political Islam, international politics, and security studies, including terrorism and the politics of South Asia.
