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Essentials of Modern Marketing
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real...
Myconanotechnology
Myconanotechnology is a highly interdisciplinary science emerging at a fast pace and has garnered the attention of nanotechnologists, mycologists, biomedical experts, and agriculture scientists, among others. For the last decade, there has been tremendous progress in this field owing to its wider and more effective applications. In this book, the authors have attempted to discuss different evolving trends in medicine, food, agriculture, veterinary, environment, and textiles. Globally contributed by eminent authors and experts, the present book contains valuable chapters on the diverse aspects of Myconanotechnology and thus would be essential reading for academicians. This book will cater to the need of postgraduate and research students in fungal biology, microbiology, chemistry, nanotechnology, biotechnology, and pharmacology.
Mind Your Marketing - the Journal of World Marketing Summit
In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption which goes along with the need to transform companies through innovation and the growing importance of social responsibility. As a result, marketing too is undergoing some rapid change and must embrace these factors that shape the macro-environment of each company and organization. This year's topic of the Journal of the World Marketing Summit was therefore chosen to sensitize politics, companies, organizations, marketers, practitioners and individuals to the necessity of digital transformation and to elaborate steps on the way to digital transformation. In this issue, there are great articles that show us how we can use marketing to change our planet for the better. We wish you fascinating, suspense-packed and inspiring reading that encourages you to drive the new possibilities into the direction of the good of organizations, enterprises, economy and the entire society. Yours truly, Prof. Dr. Marc Oliver Opresnik Chief Research Officer Kotler Impact, Inc. Chief Executive Officer Kotler Business Program November 2017
Handbook of Nanofibers and Nanocomposites
Textiles with functional properties such as antimicrobial finishes, drug delivery, ultraviolet resistance, electrical conductivity, superhydrophilicity, superhydrophobicity, self-cleaning, EMI shielding, flame-retardance can be developed with the help of nanotechnology. Nanomaterials can be added to the textile materials at different stages of the production process, including spinning, finishing, and coating. Nanofibers are textile fibers that show enhanced properties due to larger surface area compared with ordinary textile fibers. They have diameters less than 1000 nm and can hold nanoparticles, drugs, extracts, essential oils, etc. in their polymeric matrix. They actually encapsulate the...
ECG in Medical Practice
The fifth edition of ECG in Medical Practice has been fully revised to provide trainees with the latest advances in ECG, helping them recognise, interpret and diagnose cardiac abnormalities. Divided into three sections, the first part of the book presents the basic principles of ECG and normal and abnormal ECG patterns. The following chapters describe ECG changes in different heart diseases, emphasising efficiency and fluency in interpreting the patterns. The final section provides 151 ECG tracings for trainees to practise and interpret on their own. Presented in an easy to read format, with bulleted key points enhanced by pictures to help understanding, this new edition includes even more ECG tracings than the previous edition. Key points Fully revised, new edition helping trainees recognise, interpret and diagnose cardiac abnormalities through ECG Covers normal ECG patterns and ECG abnormalities relating to numerous different cardiac conditions Includes 151 ECG tracings for trainees to practise Previous edition (9789351520061) published in 2014
Sustainable Ecological Restoration and Conservation in the Hindu Kush Himalayan Region
The years 2021 to 2030 have been designated as "The United Nations Decade on Ecosystem Restoration". Ecological restoration and biodiversity conservation efforts face unprecedented challenges, especially in developing countries and areas, such as the Hindu Kush-Himalayan (HKH) region. This huge HKH region, which includes areas in eight separate countries (Afghanistan, Pakistan, Nepal, India, China, Bangladesh, Myanmar and Bhutan), is a biodiversity hotspot with a vast array of ecosystems, landscapes, peoples and cultures. It is known as one of 'the pulses of the world'. However, the HKH is also the world's largest and poorest mountain region, where landscapes and environments have been sever...
Intelligent Computing & Optimization
This book of Springer Nature is another proof of Springer’s outstanding and greatness on the lively interface of Smart Computational Optimization, Green ICT, Smart Intelligence and Machine Learning! It is a Master Piece of what our community of academics and experts can provide when an Interconnected Approach of Joint, Mutual and Meta Learning is supported by Modern Operational Research and Experience of the World-Leader Springer Nature! The 5th edition of International Conference on Intelligent Computing and Optimization took place at October 27–28, 2022, via Zoom. Objective was to celebrate “Creativity with Compassion and Wisdom” with researchers, scholars, experts and investigators in Intelligent Computing and Optimization across the planet, to share knowledge, experience, innovation—a marvelous opportunity for discourse and mutuality by novel research, invention and creativity. This proceedings book of ICO’2022 is published by Springer Nature—Quality Label of wonderful.
Bangladesh II: Climate Change Impacts, Mitigation and Adaptation in Developing Countries
This volume aims to develop a framework for disaster and climate risk resilient livelihood system in Bangladesh using a policy oriented approach. It highlights the possible impacts of climate change on groundwater based irrigation in the country. Climate change is one of biggest challenges to society. It can lead to serious impacts on production, life and environment on a global scale. Higher temperatures and sea level rise will cause flooding and water salinity problems which will bring about negative effects on agriculture and high risks to industry and socio-economic systems in the future. Climate change will lead to many changes in global development and security especially energy, water...
The Path to Universal Health Coverage in Bangladesh
Bangladesh is committed to achieving universal health coverage (UHC) by 2032; to this end, the government of Bangladesh is exploring policy options to increase fiscal space for health and expand coverage while improving service quality and availability. Despite Bangladesh’s impressive strides in improving its economic and social development outcomes, the government still confronts health financing and service delivery challenges. In its review of the health system, this study highlights the limited fiscal space for implementing UHC in Bangladesh, particularly given low public spending for health and high out-of-pocket expenditure. The crisis in the country’s human resources for health (HRH) compounds public health service delivery inefficiencies. As the government explores options to finance its UHC plan, it must recognize that reform of its service delivery system with particular focus on HRH has to be the centerpiece of any policy initiative.
Intersections of Religion and Migration
This innovative volume introduces readers to a variety of disciplinary and methodological approaches used to examine the intersections of religion and migration. A range of leading figures in this field consider the roles of religion throughout various types of migration, including forced, voluntary, and economic. They discuss examples of migrations at all levels, from local to global, and critically examine case studies from various regional contexts across the globe. The book grapples with the linkages and feedback between religion and migration, exploring immigrant congregations, activism among and between religious groups, and innovations in religious thought in light of migration experiences, among other themes. The contributors demonstrate that religion is an important factor in migration studies and that attention to the intersection between religion and migration augments and enriches our understandings of religion. Ultimately, this volume provides a crucial survey of a burgeoning cross-disciplinary, interreligious, and global area of study.
