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Bukan menjadi isu yang baru lagi, sebuah teori ilmu ekonomi pembangunan hanya bertolakkan dari unsur-unsur materi saja, dimana indikator pembangunan hanya diartikan sebatas bagaimana kepuasan manusia dapat dipenui dengan cara menaikkan GNP (Gross Nasional Produk). Sehingga agama sebagai suatu keterasingan (alineasi) dari kehidupan manusia, agama menjadi penghalang pembangunan (cultural block hypothesis) dan lebih radikal lagi doktrin kapitalisme dan sosialieme diamini bersama dengan lantang menyatakan bahwa perbedaan disebabkan adanya penindasan dan eksploitasi manusia yang lebih berkemampuan, berpeluang dan berkuasa. Maka lahirlah satu kaedah Marx bahwa hukum kemajuan yaitu dengan cara pemu...
Nunca a transformação digital se tornou tão urgente e quase um passo fulcral que assegure a sobrevivência de empresas das mais variadas dimensões, mas principalmente das pequenas e médias empresas. Rui Pedro Silva, especialista nesta área, premiado internacionalmente pelo seu trabalho, apresenta neste livro, de forma prática, clara e acessível a qualquer gestor ou colaborador, formas de digitalizar, inovar e ter sucesso neste mundo que se tornou ainda mais acelerado depois das mudanças sociais e comportamentais dos consumidores internos e externos. Através de passos simples, mas concisos, modelos de gestão, recursos e informações recentes sobre casos de sucesso ou insucesso de transformação digital, o autor quer ajudar o leitor a conseguir implementar uma estratégia vencedora, com objetivos, visão e foco. Transformação digital: o quê, quando e porquê? | O que é então digitalizar uma empresa? | Quem deve ou não digitalizar? | Estratégias para a transformação digital. | Como utilizar toda a informação. | Como passar à implementação da transformação digital. | Como implementar uma gestão da mudança.
This book showcases recent academic work on contemporary issues in financial institutions and markets. It covers a broad range of topics, highlighting the diverse nature of academic research in banking and finance. As a consequence the contributions cover a wide range of issues across a broad spectrum, including: capital structure arbitrage, credit rating agencies, credit default swap spreads, market power in the banking industry and stock returns. This timely collection offers fresh insights and understandings into the ongoing debates within and between the academic and professional finance communities. This book was originally published as a special issue of the European Journal of Finance.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Business model innovation is an important source of competitive advantage and corporate renewal. An increasing number of companies have to innovate their business models, not just because of competitive forces but also because of the ongoing change from product-based to service-based business models. Yet, business model innovation also involves organizational change process that challenges existing processes, structures and modes of control. This volume features thirteen chapters written by authorities on business model innovation. The specific angle, and the novel feature of this book, is to thoroughly examine the organizational dimension of business model innovation. Drawing on organizatio...
The result of years of experience by experts in extrusion technology, Extruders in Food Applications brings together practical experience and in-depth knowledge of extrusion cooking technology. This concise reference summarizes basic considerations for the application of extrusion technology to food industry processes and focuses on the various types of extruders available for a growing number of food applications. Chapters compare and describe the different types of extruders and their functions, including characteristics, advantages and disadvantages, and applications, providing a wealth of information about dry extruders, interrupted flight extruder-expanders, and single screw and twin screw extruders. The effects of preconditioning on the raw material and of extrusion on the nutrients of products are covered as well. This book is a valuable source for the technical and practical application of extrusion and will be useful for the selection of the proper equipment for this technology.
This book contains the contributions presented at the 2nd international KES conference on Smart Education and Smart e-Learning, which took place in Sorrento, Italy, June 17-19, 2015. It contains a total of 45 peer-reviewed book chapters that are grouped into several parts: Part 1 - Smart Education, Part 2 – Smart Educational Technology, Part 3 – Smart e-Learning, Part 4 – Smart Professional Training and Teachers’ Education, and Part 5 – Smart Teaching and Training related Topics. This book can be a useful source of research data and valuable information for faculty, scholars, Ph.D. students, administrators, and practitioners - those who are interested in innovative areas of smart education and smart e-learning.
Understanding Youth Economy is becoming an essential need that is to be addressed on the level of organisations, communities and countries, due to the speed of technology that increased the generations gap. This new concept helps to illustrate ways for capitalizing on the youth potentials that would create a more stable socio-economy. This first comprehensive Handbook of Youth Economy reviews all the sources and perspectives that set together a youth-driven economy that is explained in five main parts. The handbook covers how to capture, create and sustain youth economy. It is an innovative work that present areas for deeper exploration to decision makers, economist, educators, researchers, ...