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Corporate Entrepreneurship and Innovation in Tourism and Hospitality
The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.
Grassroots Innovation
This book explores the process of grassroots innovation in the context of the Global South. It explains why these bottom-up solutions developed by common people are generated due to a lack of available or affordable technology to meet their needs and how they are included in the mainstream imagination of the economy by studying these innovations in India. It analyses the grassroots innovation process from idea generation to its implementation. Detailing both theoretical and practical dimensions of grassroots innovation, the book provides a holistic understanding of the phenomenon by tracing its history in the pre-independence discourse on development to the present-day policies for instituti...
Artificial Intelligence, Co-Creation and Creativity
Artificial intelligence (AI) has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Importantly, the success of implementing such tools for creative tasks is still heavily dependent on human supervision and input. Therefore, it is vital to understand and critically reflect on the nature of co-creative processes between humans and AI. This book addresses such issues and provides insights into how humans can augment their capabilities for generating creative and innovative outputs by successfully co-creat...
Planeamiento Estratégico
La presente obra reinstala el valor de la planificación estratégica y operativa con una visión holística y que contribuye a los procesos de desarrollo organizacional. A su vez, exalta la participación como una clave de éxito que genera compromiso, involucramiento y responsabilidad en los actores organizacionales (externos e internos) y vuelve sustentables los productos del proceso de planificación. Asimismo, los contenidos expuestos integran a la planificación tanto los procesos de gestión-implementación-ejecución (acciones, decisiones, etc.) como la evaluación de los resultados a través del control, el monitoreo, la realimentación y los ajustes, lo que permite mantener la vige...
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Fire and Climatic Change in Temperate Ecosystems of the Western Americas
Both fire and climatic variability have monumental impacts on the dynamics of temperate ecosystems. These impacts can sometimes be extreme or devastating as seen in recent El Nino/La Nina cycles and in uncontrolled fire occurrences. This volume brings together research conducted in western North and South America, areas of a great deal of collaborative work on the influence of people and climate change on fire regimes. In order to give perspective to patterns of change over time, it emphasizes the integration of paleoecological studies with studies of modern ecosystems. Data from a range of spatial scales, from individual plants to communities and ecosystems to landscape and regional levels,...
