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Export Now
Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Home Front to Battlefront
Home Front to Battlefront contributes the rich details of one soldier's experience to the broader literature on World War II, offering insight into the wartime career of a Jewish Ohioan in the military from enlistment to training through overseas deployment via personal letters, recollections, official military history, and more.
The Smart Business Guide to China E-Commerce
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Frank Gehry
One of the great architects of our time, Frank Gehry has revolutionized the use of materials in design and redefined how architects use computers as a design tool to advance form-making as we know it. He has achieved worldwide fame for such large-scale public projects as the Guggenheim Museum in Bilbao, Spain, and the Walt Disney Concert Hall in Los Angeles, California, but it was in private houses that Gehry first explored and interrogated the principles of modern architecture. In these houses—most notably his own, in Santa Monica, California—Gehry distorted, expanded, and collapsed the modernist box, exploring everyday materials (corrugated metal, unfinished plywood, and chain link), e...
The Granta Book of the Irish Short Story
The Man Booker prize-winning author's selection of the best Irish short stories of the last sixty years, following Richard Ford's bestselling Granta Book of the American Short Story.
The Rise of the President's Permanent Campaign
While the presidency has always been a political office, the distinction between campaigning and governing has become increasingly blurred in recent years. Yet no one until now has documented the phenomenon of the "permanent campaign" and analyzed its impact on the executive office. In this eye-opening book, Brendan Doherty provides empirical evidence of the growing focus by American presidents on electoral concerns throughout their terms in office, clearly demonstrating that we can no longer assume that the time a president spends campaigning for reelection can be separated from the time he spends governing. To track the evolving relationship between campaigning and governing, Doherty exami...
Supreme Democracy
Machine generated contents note: -- TK
American Profiles
"Author Walt Harrington, award-winning writer for the Washington Post Magazine, lifts the masks of celebrity and obscurity to reveal the lives of some singular men and women--from actress Kelly McGillis to nocturnal satanist Anton LaVey."--Publishers website.
Management of Success
Rev. ed. of: Management of success, the moulding of modern Singapore.
