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A Velvet Empire
How France's elites used soft power to pursue their imperial ambitions in the nineteenth century After Napoleon's downfall in 1815, France embraced a mostly informal style of empire, one that emphasized economic and cultural influence rather than military conquest. A Velvet Empire is a global history of French imperialism in the nineteenth century, providing new insights into the mechanisms of imperial collaboration that extended France's power from the Middle East to Latin America and ushered in the modern age of globalization. David Todd shows how French elites pursued a cunning strategy of imperial expansion in which conspicuous commodities such as champagne and silk textiles, together wi...
Imperial Intoxication
Making liquor isn’t rocket science: some raw materials, a stove, and a few jury-rigged pots are all that’s really needed. So when the colonial regime in turn-of-the-century French Indochina banned homemade rice liquor, replacing it with heavily taxed, tasteless alcohol from French-owned factories, widespread clandestine distilling was the inevitable result. The state’s deeply unpopular alcohol monopoly required extensive systems of surveillance and interdiction and the creation of an unwieldy bureaucracy that consumed much of the revenue it was supposed to collect. Yet despite its heavy economic and political costs, this unproductive policy endured for more than four decades, leaving a...
The Selling of the Empire
This innovative volume explores the essential similarity of imperialist ideologies in Britain and France from 1890 to 1940. These nations attempted to sell the concept of empire to their respective peoples as a means of overcoming pressing internal problems. The author documents the development of imperialist ideology in both countries, analyzes its methods of propagation, and assesses its popular appeal. Beginning with the 1890s, when factions in both countries espoused a remarkably similar vision of empire, August traces the numerous manifestations of official ideology through the First World War and into the ensuing period of promised recovery and national regeneration.
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Democracy and International Trade
In this ambitious exploration of how foreign trade policy is made in democratic regimes, Daniel Verdier shows that special interests, party ideologues, and state officials and diplomats act as agents of the voters. Constructing a general theory in which existing theories (rent-seeking, median voting, state autonomy) function as partial explanations, he shows that trade institutions are not fixed entities but products of political competition.
Wine Positioning
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation...
