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Brand Action
Mirko Nesurini presenta un nuovo libro dedicato ai brand; questa volta l'obiettivo dell'autore sulle pratiche che si svolgono dietro le quinte. Siamo infatti abituati a valutare i brand in base a quello che dicono di fare in termini di responsabilit sociale, per i prodotti che pubblicizzano e vendono sul mercato e qualche volta per l'efficacia comunicativa del CEO. Ma la reputazione dei brand, quella vera e duratura, nasce dietro le quinte. Sono le iniziative che non si vedono ma che rendono grande un brand: acquistare prodotti realizzati senza sfruttare i bambini, ridurre l'inquinamento, sviluppare un design sostenibile in modo che i prodotti possano essere riusati dopo il loro ciclo di vita, prevenire le crisi, dialogare in modo trasparente con i clienti e gli attivisti. Tutto questo viene spiegato nel testo, insieme a 90 interviste a operatori del settore, 2 ricerche di mercato e tante storie vere di imprese che si sono attivate per diventare migliori.
Manual of Allergy and Clinical Immunology for Otolaryngologists
Manual of Allergy and Clinical Immunology for Otolaryngologists presents the most up-to-date knowledge related to allergy and immunology directed towards the unique needs of otolaryngologists. Many of the clinical conditions treated by otolaryngologists have an allergic or immunologic pathogenesis, including sinusitis, rhinitis and otitis, and otolaryngologists are often required to use allergic methodology in treating these problems. This book is a resource to which physicians can refer to help them manage allergic aspects of common ENT problems and their diagnosis and management. Manual of Allergy and Clinical Immunology for Otolaryngologists begins with an introduction to the fundamental immunologic processes necessary to understand allergic mechanism and diseases and goes on to include food and drug allergies, anaphylaxis, immune deficiencies, occupational allergic diseases, and tumor immunology, among other topics. Otolaryngologists across all specialties as well as residents will benefit from the current information that focuses on the most important aspects of each topic in a concise, easy to reference format.
Digital Currencies and Energy Consumption
Whether in crypto assets or in CBDCs, design choices can make an important difference to the energy consumption of digital currencies. This paper establishes the main components and technological options that determine the energy profile of digital currencies. It draws on academic and industry estimates to compare digital currencies to each other and to existing payment systems and derives implications for the design of environmentally friendly CBDCs. For distributed ledger technologies, the key factors affecting energy consumption are the ability to control participation and the consensus algorithm. While crypto assets like Bitcoin are wasteful in terms of resources, other designs could be more energy efficient than existing payment systems.
Panorama
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Treatment of Skin Disease
Treatment of Skin Disease: Comprehensive Therapeutic Strategies has been thoroughly revised to give you the latest treatment options for dermatologic conditions. Mark G. Lebwohl, Warren R. Heymann, John Berth-Jones, and Ian Coulson present an intuitive and easy-to-use, definitive treatment reference that covers the full range of choices for each condition so that you are prepared even when your patients do not respond to primary or secondary therapies. With new chapters on today’s hot topics-methocillin-resistant staphylococcus aureus, atypical nevi, autoimmune progesterone dermatitis, and more-and new contributions from international experts, you’ll have a global and current perspective...
Matteo Salvini. Italy, Europe and the New Right
Matteo Salvini is one of the most controversial up-and-coming figures on the European political scene. Since 2013 he has been the leader of Italian Lega - formerly a secessionist party which he himself transformed into the champion of the new nationalist right, a pendulum between Putin and Trump. In 2018 he became both the Vice-Prime Minister and the Minister of the Interior in a coalition government with the populist Five Star Movement. Accused of racism, Salvini has built his success on the social disorientation created by globalization and on the fear of immigration, using an aggressive and irreverent media campaign. But it’s also thanks to his political ability, developed during his long militancy in the party, which began when he was 17 years old, that he was able to recognize before others the new spirit of the times. According to most people, after the election in 2018, Salvini had in reality become the leader of Italian politics, with the goal of heading the nationalist front in Brussels after the European elections in May of 2019, and then, the next Italian government. This book is a map that seeks to answer one simple question: who is Matteo Salvini, really?
