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Cultural Perspectives in a Global Marketplace
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Monetary Wisdom
Money is the instrument of commerce and a measure of value. Globalization has created economic prosperity for citizens around the world. These challenges have changed how people work, live, and do business. Monetary Wisdom: Monetary Aspirations and Decision-Making presents an excellent collection of innovative and a multi-cultural view of how money has affected decision making not only at an individual level but at organizational level. This book discusses the powerful motivators of money and the connection to ethical decision-making both in organizations and social life. - Inspires readers to learn one of the world's most often used money attitude measures - Notices that, in modern societies, money is power at the individual level - Suggests that monetary aspirations (not money itself) predict cheating - Profiles that reducing stress curbs dishonesty directly and indirectly - Illustrates that leaders promote employees' honesty and creativity - Reveals how corruption expands prospect theory to a global level - Explores the contexts to achieve balanced aspirations and serenity
Haya de la Torre
Una biografía exhaustiva que revela las múltiples facetas de Víctor Raúl Haya de la Torre y la trascendencia del APRA en sus 100 años de historia. ¿Qué tan distinto sería el Perú de hoy si Víctor Raúl Haya de la Torre, el legendario líder y fundador del APRA, hubiera sido, en algún momento, su presidente? La respuesta parece tan insondable como la evolución del propio Haya, cuya vida desplegó tantas facetas: el joven estudiante que predicaba el antimperialismo por el mundo, el político pragmático que se aliaba con sus antiguos enemigos, el líder sabio a quien, al final de su vida, todos querían venerar. Íñigo García-Bryce, reconocido historiador, ha buceado titánicamen...
Recursos humanos en investigación y desarrollo. Universidades y CSIC
Recursos humanos en investigación y desarrollo.--V.2.
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Responsible Management Education
The ebook is fully Open Access. Written by many of the key influencers at the Principles for Responsible Management Education (PRME), the book focuses on advancing sustainable development into education, research and partnerships at higher education institutions and, specifically, at business schools, with the purpose of educating responsible leaders for today and tomorrow. The book serves as a concrete source of inspiration for universities and other stakeholders in higher education on structures, processes and content for how to advance responsible management education and sustainable development. It articulates the importance of key themes connected with climate change, gender equality, a...
Managing for Responsibility
The cascading effects of globalization in the form of changing business environment, economic uncertainties and economic meltdown have brought about a plethora of unprecedented challenges for industry and organizations across the globe in recent years. Management education, which prepares human capital for industry, is expected to address these challenges along with others such as intensifying competition, advancing technology, increasing workforce diversity and accelerating complexity. Yet, current management education is largely based on traditional capitalism where the focus tends toward profits and competitiveness rather than toward a balance among profitability, responsibility, social a...
Sociological Abstracts
CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
