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A 50-year Adventure in the Advertising Business
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
The Lancaster Bar
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Fourth Estate
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Buffalo Business Pioneers: Innovation in the Nickel City
Although the Buffalo wing may be the Queen City's most well-known innovation, Buffalo's robust history of creative ingenuity has changed lives around the world time and time again. Joseph Dart's invention of the grain elevator in 1842 led to Buffalo becoming a transportation mecca for many decades. Maria Love opened the nation's first daycare, revolutionizing women's role in the labor force. Life around the globe was never the same after Willis Carrier invented modern air conditioning in 1902. Wilson Greatbatch's implantable pacemaker has saved millions of lives. Author Nancy Mingus reveals the mavericks who dared to think differently in Buffalo's innovative history.
Adland
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
"Better Living"
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont,...
