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Now is Too Late
Baron shows executives and PR professionals precisely how the rules have changed and why public discourse has turned so ugly. Next, he offers a roadmap for defending oneself. Discover how to build reputation equity in today's environment; how to survive the maelstrom through clear thinking and strategy; and how to recover a reputation in the aftermath of a PR crisis.
The Forever Throne
Walk with David as he strides toward the Philistine giant with just a sling shot in his hand, heart pounding but faith strong. Share his bitterness as he hides in dank caves, hunted like a criminal when just before he was cheered by the whole kingdom and given the king's beautiful and lively daughter as his wife. Run with him from hiding place to hiding place as he gathers a band of ruffians to help him stay alive as the king's number one enemy. The story of David runs much deeper than a shepherd boy who stands again Goliath. How many know, for example, that David joins forces with Israel's most dreaded enemy, the Philistines, as a last recourse to save his life against King Saul? This decis...
A Fighter Pilot in Buchenwald
On August 13, 1944, during his 44th combat mission, Joe Moser's P-38 Lightning was shot down. Captured by Nazi forces, he and his fellow group of Allied fliers were scheduled for execution as terrorfliegers and shipped in overcrowded cattle cars to Buchenwaldthe infamous work camp where tens of thousands died of cruelty, medical experiments, and starvation. Once a simple farm boy focused on sports and his dream to fly the fastest, meanest fighter plane, Moser now faced some of the worst of Hitler s ghastly system. From the harrowing and sometimes hilarious experiences of flight training to the dehumanization at the hands of Hitler s SS, this is a story of quiet, steady courage sustained by faith, family, and the commitment to freedom and liberty in even the most desperate of circumstances."
Fire Your Stock Analyst!
Recent events prove that you can't always trust the so-called experts. This book gives investors the smarts to pick market-beating stocks on their own. Domash goes beyond the basics, and includes never before published advanced analysis strategies.
The 60-Second Commute
The authors present realistic advice on balancing worklife with family life, and making time for oneself when the office is always "right down the hall." This is a start-to-finish sourcebook for overcoming every challenge associated with working at home.
What's Your Life Worth?
One of the world's leading healthcare economists offers a hard-nosed analysisof the frightening reality of soaring healthcare costs--and shows how it willfeel to be at the mercy of a system that can't afford to cure anyone.
The New PR Toolkit
The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
Public Relations and the Press
Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
Presenting to Win
In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.
On the Ball
Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.
