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On the Ball
Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, readers will never forget the business lessons this book teaches.
Reconstructing Fame
With contributions by Prosper Godonoo, Urla Hill, C. Richard King, David J. Leonard, Jack Lule, Murry Nelson, David C. Ogden, Robert W. Reising, and Joel Nathan Rosen Reconstructing Fame: Sport, Race, and Evolving Reputations includes essays on Jackie Robinson, Roberto Clemente, Curt Flood, Paul Robeson, Jim Thorpe, Bill Russell, Tommie Smith, and John Carlos. The essayists in this volume write about twentieth-century athletes whose careers were affected by racism and whose post-career reputations have improved as society's understanding of race changed. Contributors attempt to clarify the stories of these sports stars and their places as twentieth-century icons by analyzing the various myths that surround them. When media, fans, sports leagues, and the athletes themselves commemorate sports legends, shifts in popular perceptions often serve to obscure an athlete's role in history. Such revisions can lack coherence and trivialize the efforts of some legendary competitors and those associated with them. Adding racial tensions to this process further complicates the task of preserving the valuable achievements of key players.
Where Value Hides
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
First in Thirst
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
Is There Life After Football?
"Draws upon the experiences of hundreds of former players as they describe their lives after their football days are over. It also incorporates stories about their playing careers, even before entering the NFL, to provide context for understanding their current situations. The authors begin with an analysis of the 'bubble'-like conditions of privilege that NFL players experience while playing, conditions that often leave players unprepared for the real world once they retire and must manage their own lives. The book also examines the key issues affecting former NFL players in retirement: social isolation, financial concerns, inadequate career planning, psychological challenges, and physical injuries"--Amazon.com.
Miracle Men
The 1988 World Series champion Los Angeles Dodgers are best remembered for Kirk Gibson's dramatic home run, Orel Hershiser's pitching dominance, and manager Tommy Lasorda's masterfully corny motivation, but there was much more that made the season memorable, bittersweet, and controversial, and this book explains it all. Using hundreds of hours of new interviews with players, coaches, broadcasters, and fans and combing through newspapers and magazines, Josh Suchon takes a new generation of Dodgers fans back to their memorable 1988 championship season. From the end of Don Sutton's Hall of Fame career and the memorable 46-day stretch of pitching by Hershiser that hasn't been equaled since to unlikely playoff heroes Mike Scioscia, Mickey Hatcher, and Mike Davis, "Miracle Men" encapsulates the fever and fervor that surrounded the team and the city of Los Angeles in the summer and fall of 1988.
Sport and the Neoliberal University
College students are now regarded as consumers, not students, and nowhere is the growth and exploitation of the university more obvious than in the realm of college sports, where the evidence is in the stadiums built with corporate money, and the crowded sporting events sponsored by large conglomerates. The contributors to Sport and the Neoliberal University examine how intercollegiate athletics became a contested terrain of public/private interests. They look at college sports from economic, social, legal, and cultural perspectives to cut through popular mythologies regarding intercollegiate athletics and to advocate for increased clarity about what is going on at a variety of campuses with regard to athletics. Focusing on current issues, including the NCAA, Title IX, recruitment of high school athletes, and the Penn State scandal, among others, Sport and the Neoliberal University shows the different ways institutions, individuals, and corporations are interacting with university athletics in ways that are profoundly shaped by neoliberal ideologies.
Convergence Journalism
Book Companion Site For at least a decade, media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. But in Convergence Journalism_an introductory text on how to think, report, write, and present news across platforms_Janet Kolodzy predicts that the new century will be an era of change and choice in journalism. Journalism of the future will involve all sorts of media: old and new, niche and mass, personal and global. This text will prepare journalism students for the future of news reporting.
Strategic Sport Communication
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Research on Professional Responsibility and Ethics in Accounting
Volume 18 of Research on Professional Responsibility and Ethics in Accounting continues the series' focus on the nature of interactions between accountants, regulators and standard setters, investigating how and why accountants resolve the dilemmas that occur.
