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Effective Public Relations
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
Using Research in Public Relations
A user friendly research tool that will enable readers to understand how research fits into public relations management.
Cutlip and Center's Effective Public Relations
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and princi...
Tourism and Animal Welfare
Animals are among the most sought after tourist attractions and the impact on them is a matter of concern to an increasing number of people. Tourism and Animal Welfare uniquely addresses the issue of animal welfare within the tourism experience. It explores important foundations such as the meaning of 'animal welfare' and its relation to ethics, animal rights and human obligations to animals. It also explores the nature and diversity of the position and role of animals within tourism. From students and academics to vets and those working within the tourism industry, this book will provide an engaging and thought-provoking read. It will also appeal to those with an interest in animal welfare, particularly in relation to the tourism industry. 'Tales from the front line' is the section of the book that provides the reader with the views and experiences of animal welfare organisations, individual leaders, tourism industry organisations and operators, and academic experts. These case studies and opinion pieces will encourage the reader to consider their own position regarding animals in tourism and their welfare.
Women in Public Relations
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered in...
Public Relations As Relationship Management
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit o...
Excellent Public Relations and Effective Organizations
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication stra...
Our Guys
It was a crime that captured national attention. In the idyllic suburb of Glen Ridge, New Jersey, four of the town's most popular high school athletes were accused of raping a retarded young woman while nine of their teammates watched. Everyone was riveted by the question: What went wrong in this seemingly flawless American town? In search of the answer, Bernard Lefkowitz takes the reader behind Glen Ridge's manicured facade into the shadowy basement that was the scene of the rape, into the mansions on "Millionaire's Row," into the All-American high school, and finally into the courtroom where justice itself was on trial. Lefkowitz's sweeping narrative, informed by more than 200 interviews a...
Public Relations Practices
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
