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Enterprise
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Official Year Book
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Internationalization of Business
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
The Marwari Heritage
From the early Vedic period, the Vaishyas, the oldest mercantile community of India, generated wealth for the nation through their remarkable efforts. Their Marwari offshoots were appointed by many rulers as ministers, advisors and diwans and were recognised as the first philanthropists in India. The Marwari Heritage takes the reader on a voyage of discovery of the Marwaris who migrated from Rajputana, Haryana, Malwa and its adjoining regions to other parts of India. They braved trials and tribulations in unchartered territories, supporting others of their community, never losing faith in their ability to succeed, and focused on their goal, they became the uncrowned kings, first of trade and...
Panajpur Express
1935, a British-ruled India: When hardly any legal practitioners of Indian origin were allowed to practice, Paresh Rastogi, a young and righteous lawyer, arrives in the quaint town of Panajpur to set up his own legal practice. But soon, he is met with racist judges and uncooperative government officials who want to make his life very difficult. Being new in town, Paresh faces jealousy, contempt and even hatred from several senior lawyers who find his honest ways a threat. The cases that appear simple at first, take him through a trail of twists and turns, making him look deeper and dwell into his own values. Not only does Panajpur present itself with an unseemly animosity towards Paresh, but also makes him encounter with corrupt and power-hungry people. This honest lawyer is challenged again and again and torn apart on the decision of siding with the right or the wrong, while the line between the two keeps blurring. Will Paresh be able to stand against all adversities of the new town or will he become the very thing he hated?
