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Optimizing Millennial Consumer Engagement With Mood Analysis
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.
DID YOU SAY LIFE, I HEARD LOVE
We all say we know Love. But do we actually know it? Did you say life, I heard Love! Is about the true definition of Love. It is a true story of how a soul started integrating herself and healing her shadows and looking beyond the illusions and finding her way back into UNCONDITIONAL LOVE. We all say we know how to Love. But love is more than just an expression. Love is healing. Love is knowing your divine self and acting accordingly. Love knows that there is divine in other humans and his or her soul and looks beyond what physical reality is showing. Love is also understanding and honoring your own self. Look beyond, you will only find love everywhere blossoming and shining in various forms
From XL to XS
Can you change the shape of your body? Yes, you can. Payal Gidwani Tiwari, Bollywood’s most celebrated yoga expert, tells you how to go From XL to XS. With simple and easy to follow principles and exercise routines, learn how to lose (or gain) weight, stay fit, and transform your body structure. And that’s not all! Learn how to look ten years younger and about other invisible factors like stress, sleep, etc. that affect the way you look. So now you don’t need to envy your favourite stars. You can look like them. With photographs, celeb workouts, and useful tips by stars, From XL to XS is the best gift you can give yourself.
Robo-Advisors in Management
In the ever-evolving landscape of management, the introduction of robo-advisors has introduced challenges and opportunities that require careful examination. Organizations grapple with the profound impact of these automated systems on decision-making processes, resource allocation, and strategic planning. The need for a comprehensive understanding of how robo-advisors integrate into various management functions and sectors has become paramount. Decision-makers, researchers, and students seeking clarity in this transformative period are faced with a shortage of literature that bridges theoretical insights with practical applications. Robo-Advisors in Management stand out as a pioneering solut...
Fear and Forgiveness
Human History Is Not Just A History Of Cruelty, But Also Of Compassion, Sacrifice, Courage, [And] Kindness. What We Choose To Emphasise In This Complex History Will Define Our Lives& Howard Zinn In February 2002, A Violent Storm Of Engineered Sectarian Hatred Broke Out And Raged For Many Months In Gujarat; Blood Flowed Freely On The Streets And Tens Of Thousands Of Homes Were Razed To The Ground. An Estimated 2000 Men, Women And Children, Mostly From The Muslim Community, Were Raped And Murdered, And More Than Two Hundred Thousand People Fled In Terror As Their Homes And Livelihoods Were Systematically Destroyed. However, Gujarat Abounds With Thousands Of Untold Stories Of Faith And Courage ...
THE HAPPINESS DIET
"The Happiness Diet: Food and Its Influence on Mood" by David Sandua is a comprehensive exploration of how our nutrition can profoundly affect our emotional well-being. The book delves into the science of nutrition and its impact on our mood, providing a detailed look at how the food we eat can influence our emotions. It highlights the importance of nutrients and neurotransmitters in mood regulation, and the crucial role that gut health plays in our emotional health. The author examines the impact of certain foods and substances on our emotional health, including Omega-3 fatty acids, antioxidants, sugar, and caffeine. He addresses topics such as comfort food, explaining why people are drawn ...
Applications of Computing and Communication Technologies
This book (CCIS 899) constitutes the refereed proceedings of the First International Conference on Applications of Computing and Communication Technologies, ICACCT 2018, held in Delhi, India, in March 2018. The 30 full papers were carefully reviewed and selected from 109 submissions. The papers are organized in topical sections on communication and system technologies, computing and network technologies, application and services.
