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The Company's Sword
Examines the role of the East India Company's independent armies in the colonial government of South Asia.
The Great Fear of 1857
The Indian Uprising of 1857 had a profound impact on the colonial psyche, and its spectre haunted the British until the very last days of the Raj. For the past 150 years most aspects of the Uprising have been subjected to intense scrutiny by historians, yet the nature of the outbreak itself remains obscure. What was the extent of the conspiracies and plotting? How could rumours of contaminated ammunition spark a mutiny when not a single greased cartridge was ever distributed to the sepoys? Based on a careful, even-handed reassessment of the primary sources, The Great Fear of 1857 explores the existence of conspiracies during the early months of that year and presents a compelling and detailed narrative of the panics and rumours which moved Indians to take up arms. With its fresh and unsentimental approach, this book offers a radically new interpretation of one of the most controversial events in the history of British India.
Beyond Macaulay
Beyond Macaulay provides a radical and comprehensive history of Indian education in the early colonial era from 1780 to 1860. It critically explores data of 16,000 indigenous schools, which shows that indigenous education was not oral, informal, and Brahmin-centric but written, formal, and egalitarian. Based on rich archival evidence, the book challenges the conventional theory that the British administration imposed the English language and modern education on Indians. By including hitherto unused 41 Educational Minutes of Macaulay, the volume examines his educational ideas, his insistence on compulsory teaching of Indian languages in English schools, his encouragement of the Hindi language...
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
The Skull of Alum Bheg
Using the artefact of a human skull, this story provides an intimate and vivid account of life and death in British India. This book tells the story of Alum Bheg, an Indian soldier in British service, who was executed during the Uprising of 1857, and whose skull was brought back to England as a grisly war-trophy. Examining the colonial practice of collecting and exhibiting human remains, this book offers a critical assessment of British imperialism that speaks to contemporary debates about the legacies of Empire and the myth of the 'Mutiny'.
Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.
Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.
THE HAPPINESS DIET
"The Happiness Diet: Food and Its Influence on Mood" by David Sandua is a comprehensive exploration of how our nutrition can profoundly affect our emotional well-being. The book delves into the science of nutrition and its impact on our mood, providing a detailed look at how the food we eat can influence our emotions. It highlights the importance of nutrients and neurotransmitters in mood regulation, and the crucial role that gut health plays in our emotional health. The author examines the impact of certain foods and substances on our emotional health, including Omega-3 fatty acids, antioxidants, sugar, and caffeine. He addresses topics such as comfort food, explaining why people are drawn ...
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Compulsive Buying
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
